Walmart Marketplace

Walmart Marketplace

by Walmart

Sell on directly from your store.

2.6 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    26% of ratings are 5 stars
  • 4 of 5 stars
    10% of ratings are 4 stars
  • 3 of 5 stars
    7% of ratings are 3 stars
  • 2 of 5 stars
    4% of ratings are 2 stars
  • 1 of 5 stars
    53% of ratings are 1 stars

All reviews

1 - 10 of 37 reviews


Not a friendly platform, on Monday Walmart, send me an email saying's that my account has approved, and then I clicked on the link to set up my account, but the web browser somehow got lose I didn't finish it. The second day they sent me another email that said that "my account was unable to verify your seller application for Walmart Marketplace" but did not say any reason!

Developer reply

February 22, 2021

Hello GenuBest,

Thank you for your review. Upon further vetting of your application, we were unable to approve your application at this time. Our vetting process is thorough and consists of a holistic approach, and while this result is disappointing, we take our application review process seriously in order to ensure that our customers and sellers have an enjoyable shopping experience with ample protections. If you feel that this decision was made in error, please reach out to

Thank you,
WMA Support

ID Stronghold

I am unable to edit my imported Products now, and all my variant images are scattered under each variant. Do not download, major flaws.

Developer reply

February 23, 2021

Hello ID Stronghold,

Thank you for your review. It looks like our support team already addressed this issue for you, but if you continue to experience further problems with your variant items please contact

WMA Support

Eat Play Happy

Doesn't sync inventory properly, issues with listings, support is nonexistent, don't respond for days, weeks, or at all.

Mixify Beauty

Have applied multiple times to Walmart and we are not yet listed. Have contacted support multiple times, no response any time. Attended the Shopify<>Walmart webinar, followed the presenters instructions for the numerous merchants who are in our position and need help with onboarding (via, still no response. Not a good start Walmart!


This is just a sales channel app that will not help you in altering the products on Walmart. So don't get misled by the free services as there are many more things that are needed to be done but there is no such option for that. Its better to just part my ways with Ced Commerce there support is excellent, they are always there to help and the app is also very user friendly.

Developer reply

October 8, 2020


Thank you for the review. If you are trying to make custom changes to the content or the pricing of your products specifically for the Walmart Marketplace, please take advantage of our Shop Settings feature. This feature allows you to publish your listings and then customize them on Walmart Seller Central.

This Seller Help article will walk you through the Shop Settings features.

Thank you very much,
WMA Support


The application process was easy, but I'm not sure anything else is worth it. Our two main products took over a month to show up and that was after tech support fixed it. However it says those two products have errors so we still haven't launched yet. None of the changes save on the Walmart platform so we're getting nowhere. Getting ready to scrap the whole thing as nothing seems to be working right yet. *I appreciate the response below, however, none of the changes save on the Walmart platform so we're getting nowhere. We can't clear the errors and launch because we make the corrections, but it doesn't save them.

Developer reply

October 2, 2020

Hi Microfleur - Thanks for taking time to leave a thoughtful review. The issue here is that your product description is violating our content policy. Specifically the "About Us" phrase that calls out other marketplaces. Please review your description and review our Copy Standards here,

Once you have removed the violating copy and republish your listings, these items will publish.

Thank you,

WMA Support

Icy Craft

It's interface is not that far off from Amazon. That is Amazon from 2012. It's very crude. The inventory cannot be exported for bulk changes easily. The inventory cannot be changed inside the interface without a bulk upload. Seriously. You can't change the inventory count of anything without an XLS upload or by bulk selecting multiple products and adjusting count of them all at the same time. Amazon shows updates within 15 minutes. Walmart doesn't show changes even a day later. Walmart screwed up the linking of Shopify variants, so that requires them all to be fixed. But I can't tell if they've been fixed because of the days long lag between fixes and seeing if the fixes have actually been applied. I got an order from a customer, but it was so screwed up we had to cancel it. You can't unpublish an item to fix it "offline", so instead I have my entire inventory set to 0 until the problems are resolved. But then, I'll have to painstakingly restore inventory levels to the correct, different amounts for 900 SKUs. Can't wait.

Developer reply

September 11, 2020

Hello Icy Craft - Thank you very much for the review.

Reviewing your case history, I do not see anything about these issues you are referencing. Our team would very much like to capture these events so we can help troubleshoot and correct any errors.

Can you please login to Seller Center and create a support case?

Thank you very much.


**BEWARE** Barely functions and will put your account at risk for errors. Passes back incorrect data on shipped orders, doesn't receive all orders each time and doesn't always receive tracking info back.

Managing the catalog via the app is impossible. Only one SKU is published but doesn't appear in the app to adjust. Can't publish others because they are not visible in the list to publish.

JL Prime

Did developer say this app is designed for both new and EXISTING listings at Walmart? Developer, are you able to show us how to link existing Walmart listings to Shopify? Emailed Support multiple times, 0 help...

Developer reply

September 11, 2020

Hello JL Prime, I see that you were able to successfully connect your existing store to the WMA sales channel. I hope you were satisfied with the resolution of your issue. Thank you.

Big Mike's Electronics

I am using this app to upload my products to Walmart. however, I keep getting this error
"Publishing Error: Exceeded maximum allowed characters for this field"
I dont even know what this means and what I am supposed to fix.
I tried getting technical support. They had no idea what they were talking about.
Its frustrating

Developer reply

July 28, 2020

Hello Big Mikes Electronics.

What you are dealing with is an error where you are trying to push a field from Shopify to the Walmart Marketplace where and you are over our character limit. Typically, we see this error with descriptions that have extensive HTLM encoding. Our limit for the descriptions field is 4000 characters. Please review what you are pushing for these fields and ensure they meet our established character limits.

We are also working on another solution where we will truncate any description, title or keywords that are over our limit to avoid these errors. More to come on that effort soon.

I hope you emailed with your issue. We monitor that inbox, as well as all cases related to Shopify sellers. If you need further assistance, please email and open a case. This is the best way to reach our product and engineering teams.

Thank you for your participation in the Walmart Marketplace and for using and reviewing the Walmart Marketplace App for Shopify. I hope with this information your experience improves.

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