Walmart Marketplace

Walmart Marketplace | Reviews

by Walmart

Sell on directly from your store.

2.8 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    29% of ratings are 5 stars
  • 4 of 5 stars
    8% of ratings are 4 stars
  • 3 of 5 stars
    8% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    52% of ratings are 1 stars

All reviews

8 reviews

Faux Luxe Beautique

Took a little while to understand the setup but with a little Googling and a few Youtube videos I was able to integrate a few of my items onto the Marketplace. I haven't launched it yet so I will have to follow up after sales start to come in.

Conners Clinic

Though there is a bit of a learning curve, it gets the job done. Must always monitor the seller dashboard because i never get emails about returns.

Peacock Supplements

I do see a lot of negative reviews, but clearly these individuals have not tried to load their products directly to walmart - which is a complete mess. while this software gives errors but do not give detail on what the issue is, it is still much better then the excel based or manual product upload process. I have not tried the email based assistance yet, but so far I am able to correct issues that I was not able to correct on


I used this app to migrate my products from Shopify to Walmart. I only had to go back and update 2 or 3 fields on each product to have the two stores align properly. So much easier than setting up each item from beginning to end. The photos transferred as well.


C'mon, Walmart. You'll never catch Amazon with customer service like this. We applied for a marketplace account on July 15th. No action. I raised a ticket because it was the only recourse for someone without an existing account. The ticket expires without any action because it passed 30 days. I opened another ticket, but I'm not very hopeful that it'll get any attention this time. I even contacted your Instagram team, who referred me to a seller help number. I call this number and the ARS disconnects me every time as it attempts to connect me to a live person. All I want to do is list our brand's products on Walmart. Not bitter. Just frustrated. Please fix this system.
*UPDATE* - The Walmart marketplace team reached out to me and is currently helping me out. I updated to 4 stars because of their response, albeit late. Looking forward to smooth sailing from here.

Developer reply

September 17, 2020

Hello UPTIME Energy - The issue here is that your previous application, , circa 2016-2017, was declined. Which means that if you reapply that new application is automatically put into a duplicate application bucket and is denied as well. I sincerely apologize for the lapse in comms from our side. We are working on ways to address this gap on our business development side and the Seller Support side as well.

Your feedback is very valuable and we appreciate you taking the time to leave a review.

WMA Support

having some problems adding the upc code, so far so good, can wait to see my products own Walmart Market Place

Bear Buggy®

I'll admit, there was a learning curve on getting this to work. Once I got it working, it works great. Being completely honest, once I signed up to sell on Walmart, they assigned a rep to help me and he answered the questions I had as I came upon new challenges. The big thing to remember when adding another marketplace to your Shopify store is not all sales channels are created equal and most certainly neither are the integrations to those sales channels. Walmart's integration is a little clunky which is to be expected with a new app and it can a few hours for your items to properly publish. Once you get it though, everything works seamlessly. Within days of making it live (not making any optimizations or anything), we had our first order from Walmart. The only thing that is a little upsetting is I cannot turn off the free shipping on Walmart and it looks like they feed off of our site's pricing. So essentially, Walmart forces me to undercut our site by offering the same price but doesn't change for shipping. This is the reason for the 4 star. Otherwise, it does great.

Stacy's Cellar LLC

I want to like this app because it would be fantastic to have my designs for sale on Walmart and it's free unlike the other integration options. However, I can't for the life of me figure out how to get my shopify listings to go into the Walmart listings. The app description indicates this is done with the push of a button but I can't figure it out and there doesn't seem to be any documentation available.
**thanks for your reply! I no longer use CED and have closed my account with them. I do have your app installed and I have an approved Walmart account. I also have an approved UPC exemption from Walmart and instruction from them on how to input the information so that it goes through however the app is giving me an error. Is there any way for you to update the app to allow the Walmart directed workaround for UPC exemptions. I still need to set it as GTIN and then a special code they gave me as the id number. Once it is sent over to the Walmart site it will be approved because they have my exemption on file.
I did finally figure out how to push my listings over to your app too so thank you! I really don't want to have to publish directly on seller central if I can help it because the whole benefit of this was having shopify just sync my listings. Thank you for any help you can offer!

Developer reply

July 10, 2020

Hello Stacy’s Cellar LLC.

Thank you for reviewing the Walmart Marketplace App. My records indicate that you might be trying to use the CED commerce app, which does connect Walmart Marketplace to Shopify. Please ensure that you are using the Walmart Marketplace App, by Walmart.

We have documentation published here,

Also I see that you are attempting to list items that do not meet our minimum requirements. Specifically, your products do not have UPC/GTINs. On the "About the Walmart Marketplace" section, this requirement is clearly indicated.

“Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number”

I would recommend that you leverage Seller Center directly to manage your Walmart Marketplace listings.