Walmart Marketplace

Walmart Marketplace

by Walmart

Sell on Walmart.com directly from your store.

2.1 of 5 stars(44 reviews)

Instant customer reach

Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.

Easy product setup

No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.

Automated platform sync

Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.


About Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

Media gallery

Support

Free to install

There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.

2.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    18% of ratings are 5 stars
    (8)
  • 4 of 5 stars
    5% of ratings are 4 stars
    (2)
  • 3 of 5 stars
    9% of ratings are 3 stars
    (4)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (1)
  • 1 of 5 stars
    66% of ratings are 1 stars

Most recent reviews

JL Prime

Did developer say this app is designed for both new and EXISTING listings at Walmart? Developer, are you able to show us how to link existing Walmart listings to Shopify? Emailed Support multiple times, 0 help...

Big Mike's Electronics

I am using this app to upload my products to Walmart. however, I keep getting this error
"Publishing Error: Exceeded maximum allowed characters for this field"
I dont even know what this means and what I am supposed to fix.
I tried getting technical support. They had no idea what they were talking about.
Its frustrating

Developer reply

July 28, 2020

Hello Big Mikes Electronics.

What you are dealing with is an error where you are trying to push a field from Shopify to the Walmart Marketplace where and you are over our character limit. Typically, we see this error with descriptions that have extensive HTLM encoding. Our limit for the descriptions field is 4000 characters. Please review what you are pushing for these fields and ensure they meet our established character limits.

We are also working on another solution where we will truncate any description, title or keywords that are over our limit to avoid these errors. More to come on that effort soon.

I hope you emailed wma_support@walmart.com with your issue. We monitor that inbox, as well as all cases related to Shopify sellers. If you need further assistance, please email and open a case. This is the best way to reach our product and engineering teams.

Thank you for your participation in the Walmart Marketplace and for using and reviewing the Walmart Marketplace App for Shopify. I hope with this information your experience improves.

Uprising Food, Inc.

This app is bad and the support is even worse. They don't even answer your actual question they just propose highly manually off topic solutions. What an epic fail for a company with this many resources. Garbage.