Walmart Marketplace

Walmart Marketplace

by Walmart

Sell on Walmart.com directly from your store.

2.2 of 5 stars(47 reviews)

Instant customer reach

Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.

Easy product setup

No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.

Automated platform sync

Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.


About Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

Media gallery

Support

Free to install

There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.

2.2 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.
  • 5 of 5 stars
    19% of ratings are 5 stars
    (9)
  • 4 of 5 stars
    6% of ratings are 4 stars
    (3)
  • 3 of 5 stars
    11% of ratings are 3 stars
    (5)
  • 2 of 5 stars
    2% of ratings are 2 stars
    (1)
  • 1 of 5 stars
    62% of ratings are 1 stars

Most recent reviews

Nayked Apparel

The easiest way to add products to Walmart. We had an existing Walmart Seller Account so made it easy for us to add, delete, price and fulfill orders.

KVM International LLC

I guess for the first attempt it is not bad after getting past the initial problems of the app abending every time you tried to publish products.

I have some products with size variants but the app refuses to allow me to specify the size variant. It is frustrating for the customer to see the same product displayed over and over but cannot see the size variations so they have know idea why they all have different pricing. I can change the description to reflect the size for each variation using the Walmart Marketplace app as a work around but it gets undone as soon as the product gets republished. Support tells me its my fault but I do not know how to fix it.

I find it extremely scary that there is no view as to the pricing history changes and by whom.

I submitted a ticket to find out why sales tax was not collected for CA, NY, NJ, SC but it was for Texas and the ticket disappeared with no response.

Their price box is too restrictive. COGS+Shipping costs have netted a loss for me so far on all items shipped thus far. I sent my inventory to their Deliverr warehouses with the hopes of netting a profit soon.

I find bulleted lists within the product description cumbersome on the Walmart end.

Gozatowels

Very begging I was dissatisfied, but then learned how to handle things. Now it is way easier setup items thru Shopify than in Walmart.com. But still needs attention, it is not getting "0" from zip codes to Shopify.