Walmart Marketplace

Sell on Walmart.com directly from your store.

  • Popular with businesses in the United States

Free to install. Additional charges may apply.

Key values section

Instant customer reach

Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.

Easy product setup

No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.

Automated platform sync

Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.

Walmart Marketplace

Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

Launch date

Walmart Marketplace

Walmart Marketplace

Leverage the power of the world's largest omnichannel retailer to expand your reach

Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.

Simplify your multi-channel management and stay in sync

Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.

Approved Walmart Marketplace sellers using Shopify benefit from:

  • Bulk setup for new product listings

  • Connecting existing listings on Walmart.com to Shopify products for central management

  • Synced inventory across channels to avoid overselling

  • Order notification and fulfillment from the Shopify dashboard

  • Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales

Eligibility requirements

Sellers

By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:

• US Business Tax ID (EIN) and Form W-9

• History of marketplace or eCommerce success

• Track-record of first-class customer service

• Operations that meet Walmart Seller Performance Standards

Products

Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:

• Have GTIN/UPC GS1 Company Prefix Number

• Offer competitive pricing

• Be fulfilled from a B2C US warehouse with a returns capability

• Comply with Walmart Prohibited Products policy

Launch date

Free to install

There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.

Reviews

3.1 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    30% of ratings are 5 stars
  • 4 of 5 stars
    10% of ratings are 4 stars
  • 3 of 5 stars
    7% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    50% of ratings are 1 stars

WeCool Toys

This app is easy to set up and easy to use. My only grievance is there is no way to set up a shipping template through the API. I hate that I have to check almost daily to make sure things are set up properly.

Shapem

I use this app in my other store as well. It is great and makes my life easier. I can manage everything in one place, for free, Love it.

Wad-Free® by Brayniacs LLC

While there were some hiccups getting set up initially, once everything was correct, this became a seamless way to sell on the Walmart Marketplace. Orders flow in just like any other order and creating a label is no different than any other order. The system automatically marks the order as shipped on the Walmart Seller platform, so there's rarely a reason to log in to the Walmart system.

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