Instant customer reach
Easily add your products to the assortment sold by Walmart and reach millions of new customers who can't wait to see what you have in store.
Easy product setup
No need to duplicate your efforts on multiple sites. Create and manage your catalog from your Shopify dashboard.
Automated platform sync
Shopify keeps track of orders as well as changes to your inventory, item details, and pricing so your Walmart channel is kept in sync.
About Walmart Marketplace
Leverage the power of the world's largest omnichannel retailer to expand your reach
Walmart.com offers massive scale and instant customer reach with over 110 million monthly visitors. Walmart Marketplace is selective by design, so when you connect your Shopify store, you can sell with confidence on a curated marketplace for professional, quality sellers.
Simplify your multi-channel management and stay in sync
Once your application to sell is approved, you'll own your presence on Walmart.com and manage operations from Shopify.
Approved Walmart Marketplace sellers using Shopify benefit from:
Bulk setup for new product listings
Connecting existing listings on Walmart.com to Shopify products for central management
Synced inventory across channels to avoid overselling
Order notification and fulfillment from the Shopify dashboard
Low cost to participate—no setup or monthly fees; reasonable referral fees are automatically deducted from sales
By holding high standards for applicants and sellers, Walmart fosters a level playing-field that is trusted by customers and partners alike. Walmart Marketplace is looking for partners who provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment. Review these minimum qualifications for sellers:
• US Business Tax ID (EIN) and Form W-9
• History of marketplace or eCommerce success
• Track-record of first-class customer service
• Operations that meet Walmart Seller Performance Standards
Approved Walmart Marketplace sellers may offer a wide variety of products on the site, and these may all be added and managed through Shopify. Your items should meet these minimum product requirements:
• Have GTIN/UPC GS1 Company Prefix Number
• Offer competitive pricing
• Be fulfilled from a B2C US warehouse with a returns capability
• Comply with Walmart Prohibited Products policy
Free to install
There are no setup/monthly fees for listing on Walmart Marketplace. Referral fees are automatically deducted from sales.
Most recent reviews
Little Miss Marmalade
I need help with this. No help button, no uninstall...no contact info. Channel doesnt load or unload...
Hi Little Miss Marmalade,
There was an issue with your application and we will need some additional information from you in order to proceed further. We reached out to the email address you provided on your application but have not heard back. Could you please contact us at WMA_Support@walmart.com?
I was having a hard time getting through the app but walmart reached out to assist me quickly. Jon helped guide me through the process and did an excellent job with communication. I got my approval!
BlackDiamond SC Inc
Once you read the instructions provided for you via Walmart Marketplace help center everything else is easy.