Wellspring Attribution

Attribution, Solved: Wellspring Cracks the Code.

Wellspring Attribution has completely revolutionized how we measure ROAS at ParksProject.us. As someone deeply entrenched in eCommerce and growth marketing, I’ve struggled with the unreliability and noise that come with non-user-reported data. Other attribution models often fall short in truly capturing incremental value, leaving us questioning the accuracy of our data.

We’ve explored other solutions like TripleWhale, which also incorporates post-purchase survey data. However, TripleWhale entangles that data with a black box of additional metrics and algorithms, leaving us unsure about the true drivers of ROI. In contrast, Wellspring keeps things straightforward by focusing purely on customer feedback. This clarity allows us to trust the data we’re seeing and make informed decisions that directly impact our growth.

What really sets Wellspring apart is the consistency. Our in-platform ROAS aligns closely with Wellspring’s attribution numbers, confirming that two very different methods are telling the same story. This correlation has given me immense confidence in our data and, ultimately, our marketing decisions.

If you’re serious about growth and want an attribution model that genuinely reflects your ROI, Wellspring is the tool you’ve been waiting for. It’s not just about collecting data; it’s about making sure that data drives your strategy with clarity and confidence.

Wellspring has really helped us unpack the dissonance we've been feeling between biased in-platform metrics and what's really influencing customer acquisition. It's helped us make better decisions on how we market on digital ad platforms, giving us clearer insight into what's working than ever before. It's also helped us to think beyond these digital ad channels, giving us a place to better compare them via surveys to less traditionally trackable marketing channels like in-person activations, discovery through wholesale, and peer-to-peer influence.

There are a lot of different ways to track attribution but there's one that's been the most reliable and that's our post purchase survey. And there is literally no better app to understand this information than Wellspring.

By connecting to Meta, Google & Tik Tok, you can get a clear understanding of your ad spend across channels in real time. While it doesn't / can't dive into channel specific performance, we've seen time and time again that it's a leading indicator when creative needs to be refreshed, when we're overspending on a channel or when a channel is being under-attributed in the click-based world of measurement.

If you're doing under $20M a year, this is your one stop shop for optimizing your marketing mix and if you're $20-50M, Wellspring is your sanity check. Big shout out to the team for being awesome, making a smooth onboarding & helping every step of the way.