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Value the the wetracked service is alot higher than the price itself. I can track inside of Meta ad manager and I do not have to use another dashboard.
Misleading claims and unresolved Meta Pixel errors
I installed WeTracked because it claims to provide more accurate Meta tracking than Shopify’s native Facebook & Instagram app. However, my experience has been disappointing.
Meta Events Manager showed two errors, including an issue indicating that the app may be sending an incorrect purchase value. Support initially told me that everything was configured correctly and that I should simply ignore the Purchase error because it would resolve itself over time. They did not explain why Meta was reporting the wrong price or provide evidence that the event data was correct.
I compared this setup with another Shopify store using only Meta’s official Facebook & Instagram app. The native setup had no errors, a higher Event Match Quality score, and better sales performance.
Support repeatedly claimed that WeTracked was “definitely more accurate,” but they could not provide any data, testing methodology, comparison date, or technical evidence to support that statement. They also initially claimed that Meta’s native Shopify integration mainly relies on browser tracking. After I pointed out that Meta’s official Shopify integration supports both browser and server-side events through the Conversions API, they changed their explanation.
Later, support claimed that WeTracked’s server-only tracking was more accurate than Meta’s browser-and-server setup, but they could not clearly explain why. Their answers were contradictory and appeared to rely on outdated information about Meta’s native Shopify integration.
I asked their Solutions Team to provide evidence showing why WeTracked is more accurate, details of when and how their comparison was conducted, an explanation of the incorrect purchase-value error, and a reason why the official Meta setup currently has better matching quality and performance.
Based on my experience, Shopify merchants may be better off using the official Facebook & Instagram app. It is free, supports both browser and server-side tracking, and in my comparison it produced fewer errors, a higher matching score, and better results.
I am still waiting for a response from their Solutions Team, and they should reply here in the Shopify Community with their technical explanation and evidence. At this stage, their marketing claims appear misleading and unsupported, especially because their support team provided contradictory information about Meta’s official Shopify integration.
Hi,
Thank you for taking the time to write your review. We’re genuinely sorry to hear about your experience and, in particular, that our explanations around the Meta integration and the Purchase event left you feeling that you were receiving contradictory or insufficient answers.
We completely understand your concerns. When Meta is reporting an error or showing different Event Match Quality between setups, it is reasonable to expect clear technical explanations and evidence rather than simply being told to wait or ignore an issue. If we did not communicate this clearly enough, we sincerely apologize.
We also want to acknowledge that your questions around Meta's native Shopify integration and how our approach compares are legitimate. We don't want to dismiss your observations or simply tell you that our solution is "more accurate" without actually looking at the specific setup and data involved.
That is precisely why we offered to have our Solutions team review your configuration in detail, including our technical experts and main developer. The intention was to go through the setup together, investigate the Purchase value discrepancy, review the events being sent to Meta, and understand the differences you're seeing in Event Match Quality and reporting.
Unfortunately, we haven't received confirmation from you that you were able to proceed with that call, so the technical investigation was never completed.
We would genuinely still like to do this.
If you're open to it, please reach out to us through the live chat in your wetracked.io account and reference this review. Our team will be happy to arrange the call with our Solutions team and make sure the appropriate technical people are involved.
Our goal isn't simply to tell you that everything is working correctly. We want to actually review the configuration and data with you, understand what you're seeing, and determine whether there is something that needs to be corrected or improved.
We're sincerely sorry that your experience so far has left you questioning our product and our claims. Your feedback is important to us, and we'd appreciate the opportunity to properly investigate the concerns you've raised rather than leave them unresolved.
We’re here to help, and the offer to review everything with our technical team remains open.
With sincere apologies,
The wetracked.io Team
Just to be honest, My ROAS got up 30% and overal tracking to 90-100% On scale this app makes its self pay 30x
Support is there 24/7 I never waited longer than 2 min
I’m very satisfied with WeTracked overall. The platform has been reliable, easy to work with, and performs consistently well for my business. The tracking functionality works smoothly and gives me the information I need without making the process unnecessarily complicated.
I also appreciate that the platform feels stable and well structured, especially when managing a high volume of orders. My overall experience has been very positive, and I’m happy with both the performance and the value WeTracked provides.
This tracking app was able to maximize my reach due to their method. After installing it takes a few days for the app to optimize the tracking of your campaigns but after that my sales doubled.
Customer service depends on who is helping you.
Easy to use tracking app with a simple setup and clear dashboard. Support was responsive and helped me reconnect my store quickly after some account issues. So far the tracking has been working smoothly and integrates well with Shopify.
This app is completely useless and provides no real value. I started using it based on recommendations from friends, but honestly, they don’t even seem to know what they’re doing themselves. They don’t provide any better tracking or improvements at all. In fact, before connecting them, my data was actually better — after integrating their system, I started receiving even more incomplete and inaccurate data.
On top of that, they charge an absurd amount like $150 per month, while not even providing a service worth $10 in return. What exactly are they doing for you every month? They set it up once and then don’t touch anything for years, so what is the monthly fee even for? Are they providing custom reports, analysis, presentations, or optimization support specifically for my business? No — absolutely nothing.
I have not seen a single real benefit or improvement from using this app.
Hi Drynimo,
Thank you for taking the time to share your experience.
We’re genuinely sorry to hear that you feel our service did not deliver the value you expected. We completely understand how frustrating it is to invest both time and money into a solution with the goal of improving your tracking and advertising performance, only to feel that the results did not justify the cost.
First and foremost, this is never the experience we want any customer to have.
We’d also like to clarify an important point about what our product is designed to do. wetracked.io is not intended to replace the reporting and optimization tools inside your advertising platforms, such as Meta Ads Manager.
Instead, our purpose is to send more complete and accurate conversion data back into those platforms, so that your pixel and ad algorithms can make better optimization decisions based on stronger data.
In other words, our goal is not to take data out of your ad accounts and present it elsewhere, but to improve the quality of the data being fed directly into the systems where your campaigns are actually optimized and scaled.
That said, if you experienced more incomplete or inaccurate data after implementation, then something may not have been configured optimally, and we completely understand your disappointment. Our objective is precisely the opposite: to help advertisers achieve more reliable tracking and better-informed optimization.
Regarding pricing, the monthly fee is not simply for a one-time setup. It covers the ongoing infrastructure required to continuously collect, process, and send server-side event data, maintain integrations as advertising platforms evolve, monitor system reliability, and provide access to our support and Solutions teams whenever assistance is needed.
Even so, if you did not see meaningful value from the service, we fully understand why you would question whether the investment was worthwhile.
We have already reached out to you directly and shared a link to schedule a call with our Solutions team. If you’re open to it, we would greatly appreciate the opportunity to:
-Review your full configuration
-Check your event flow and data quality
-Compare tracking before and after implementation
-Identify any setup issues or optimization opportunities
-Ensure everything is connected correctly for the best possible performance
Our technical team will be happy to review your setup in detail and work with you to make sure the platform is configured properly. Our goal is always for our customers to receive more accurate data and, ultimately, better results from their advertising efforts.
We completely understand if this experience has left you disappointed, but we sincerely hope you’ll allow us the opportunity to investigate and address your concerns.
Thank you again for your honest feedback. We genuinely appreciate it and hope we can turn this experience around for you.
With sincere apologies,
The wetracked.io Team
Excellent for tracking sales. Very good support, they reply straight away and are always on hand to resolve any issues that arise.
Great experience with wetracked.io. The platform is easy to use and very helpful for tracking performance accurately. Their support team is also quick, responsive, and efficient whenever assistance is needed. Highly recommended!
the service is great, big thanks to Hans!
