wetracked.io Connect

Tracking works well, but why can't we export the data?

For a premium-priced app, it's surprising that such a basic feature is missing. Please fix this ASAP

Finally accurate Meta attribution after iOS tracking hell

I've been running Meta Ads for multiple Shopify stores for a few years now, and post-iOS 14 tracking was an absolute mess. Reported ROAS in Ads Manager didn't match what I was actually seeing in revenue — I was flying blind.

wetracked.io fixed that. First-party tracking + data enrichment means my ad accounts are now receiving clean, accurate conversion data again. I can confidently scale what's working instead of guessing.

Setup with Shopify was straightforward — no developer needed. Dashboard is clean and gives a clear picture of which campaigns are actually driving revenue.

Support is genuinely good. Asked a technical question and got a real, detailed answer fast — not a generic FAQ link.

The only honest note: there's a small learning curve at the start getting familiar with all the attribution settings. But once it clicks, it's hard to imagine running paid ads without it.

Solid tool. Recommended for any DTC brand serious about their ad data.

Misleading claims and unresolved Meta Pixel errors

I installed WeTracked because it claims to provide more accurate Meta tracking than Shopify’s native Facebook & Instagram app. However, my experience has been disappointing.

Meta Events Manager showed two errors, including an issue indicating that the app may be sending an incorrect purchase value. Support initially told me that everything was configured correctly and that I should simply ignore the Purchase error because it would resolve itself over time. They did not explain why Meta was reporting the wrong price or provide evidence that the event data was correct.

I compared this setup with another Shopify store using only Meta’s official Facebook & Instagram app. The native setup had no errors, a higher Event Match Quality score, and better sales performance.

Support repeatedly claimed that WeTracked was “definitely more accurate,” but they could not provide any data, testing methodology, comparison date, or technical evidence to support that statement. They also initially claimed that Meta’s native Shopify integration mainly relies on browser tracking. After I pointed out that Meta’s official Shopify integration supports both browser and server-side events through the Conversions API, they changed their explanation.

Later, support claimed that WeTracked’s server-only tracking was more accurate than Meta’s browser-and-server setup, but they could not clearly explain why. Their answers were contradictory and appeared to rely on outdated information about Meta’s native Shopify integration.

I asked their Solutions Team to provide evidence showing why WeTracked is more accurate, details of when and how their comparison was conducted, an explanation of the incorrect purchase-value error, and a reason why the official Meta setup currently has better matching quality and performance.

Based on my experience, Shopify merchants may be better off using the official Facebook & Instagram app. It is free, supports both browser and server-side tracking, and in my comparison it produced fewer errors, a higher matching score, and better results.

I am still waiting for a response from their Solutions Team, and they should reply here in the Shopify Community with their technical explanation and evidence. At this stage, their marketing claims appear misleading and unsupported, especially because their support team provided contradictory information about Meta’s official Shopify integration.