wetracked.io Connect

Wetracked.io has been extremely helpful for tracking Meta conversion data more accurately. It gave us better visibility into our ad performance and helped improve attribution compared to the standard setup alone.

Value the the wetracked service is alot higher than the price itself. I can track inside of Meta ad manager and I do not have to use another dashboard.

Misleading claims and unresolved Meta Pixel errors

I installed WeTracked because it claims to provide more accurate Meta tracking than Shopify’s native Facebook & Instagram app. However, my experience has been disappointing.

Meta Events Manager showed two errors, including an issue indicating that the app may be sending an incorrect purchase value. Support initially told me that everything was configured correctly and that I should simply ignore the Purchase error because it would resolve itself over time. They did not explain why Meta was reporting the wrong price or provide evidence that the event data was correct.

I compared this setup with another Shopify store using only Meta’s official Facebook & Instagram app. The native setup had no errors, a higher Event Match Quality score, and better sales performance.

Support repeatedly claimed that WeTracked was “definitely more accurate,” but they could not provide any data, testing methodology, comparison date, or technical evidence to support that statement. They also initially claimed that Meta’s native Shopify integration mainly relies on browser tracking. After I pointed out that Meta’s official Shopify integration supports both browser and server-side events through the Conversions API, they changed their explanation.

Later, support claimed that WeTracked’s server-only tracking was more accurate than Meta’s browser-and-server setup, but they could not clearly explain why. Their answers were contradictory and appeared to rely on outdated information about Meta’s native Shopify integration.

I asked their Solutions Team to provide evidence showing why WeTracked is more accurate, details of when and how their comparison was conducted, an explanation of the incorrect purchase-value error, and a reason why the official Meta setup currently has better matching quality and performance.

Based on my experience, Shopify merchants may be better off using the official Facebook & Instagram app. It is free, supports both browser and server-side tracking, and in my comparison it produced fewer errors, a higher matching score, and better results.

I am still waiting for a response from their Solutions Team, and they should reply here in the Shopify Community with their technical explanation and evidence. At this stage, their marketing claims appear misleading and unsupported, especially because their support team provided contradictory information about Meta’s official Shopify integration.