Zoko: WhatsApp for D2C Brands

Good product, they don't seem like bad people, but creating workflows is very slow, it takes a week to make them, and they don't work when they give them to you. They give them to you without testing them. You can wait a month or more for a custom workflow to work, even though they pay from day one, without using them.
The app has potential, let's see if we can get it working.

Zoko started off promising, but our experience has gone downhill significantly.

Over time, support quality has dropped sharply. Most concerning is that our, automation flows have been unreliable and frequently don’t work as expected. As a result, we’re no longer seeing any meaningful benefits or ROI from the platform.

What was once a tool we were optimistic about has now become a source of frustration, mainly due to poor support and lack of ownership from the team.

At this stage, we cannot recommend Zoko unless there is a serious improvement in support responsiveness, accountability, and platform stability.

Apart from the whatsapp blast for marketing, this app makes it really hard to use whatsapp for businesses. Even their newly launched app is lacking in so many features. You cannot attach photos or files to the chat, and you cannot send products from your catalog to your customers. These are all the basic features available readily on whatsapp business. And since the app is still in beta version, we can only use this app via their website. Which is troublesome because the whole reason we want to link our business to whatsapp is for ease of communication. Also, you cant text anyone from Zoko after the 24 hour window. You have to either wait for that person to text you first, or use a template. Again, this makes things more complicated than just using regular Whatsapp for businesses. If you want to install this app, i recommend buying a new number, one that you intend to use solely for zoko whatsapp blast marketing, and use another number for your whatsapp business for regular chats with customers/clients. Dont sacrifice your current business number for this app because you cannot retrieve it again. Apart from the system not working well, atleast their customer service is really good. They reply very fast, even outside office hours. The three stars are for the customer service and whatsapp blast marketing that are really good. Zoko is a good concept, but still needs a lot of improvements.

It's a nice app, it saves a lot of time. Customer service is very appreciative. Though there are a few features you should add to make it even more smooth.