Wholesale & Custom Pricing

Wholesale & Custom Pricing

by Website On-Demand

Wholesale, Discount & Custom Pricing with Order Form Made Easy

4.3 of 5 stars(117 reviews)

Wholesale Pricing on 1 Store

Offer wholesale, volume, custom, & VIP pricing to your best customers without having to open a separate Shopify store.

Upsell with Wholesale Orders

Encourages shoppers to spend more to unlock greater discounts with custom, volume, VIP & tiered pricing increasing your average order value.

New Order Form Feature

The only wholesale app with a dedicated order form enabling wholesalers to buy in bulk by adding multiple items in cart on a single page.

About Wholesale & Custom Pricing


Ever wanted to offer wholesale pricing but didn't want to have to create a separate store? We have you covered! Offer wholesale pricing, custom pricing, tiered pricing, VIP pricing & volume discounts to your wholesale customers and friends & family VIP customers. Treat your VIP, B2B, or repeat purchasers like royalty by giving them special wholesale discounts.

  • Directly set wholesale prices for different customers on a per-variant basis
  • Works out of the box for most themes with no complicated setup
  • Enjoy advanced features like net orders and individual product pricing
  • No hidden duplicate variants or discount codes

Auto-tag Rules

Automatically give customers wholesale discounts when they sign-up for a customer account without the wait!

Wholesale Order Form

  • A dedicated order form that enables buyers to buy in bulk
  • Add multiple on a single page
  • Applies wholesale discount/prices
  • Only logged in visitors can access the page

Override Shipping and Tax Charges for Wholesale Orders

  • Prevent wholesalers from choosing free shipping while regular customers can enjoy free shipping all on one Shopify store
  • Make wholesale orders tax-exempt with no extra steps

Compatible with AJAX Carts Out-of-the-Box!

The ONLY wholesale app to offer out-of-the-box compatibility with AJAX carts in several of the most popular Shopify themes such as Supply, Narrative, Boundless, Brooklyn, and Pop themes.

Net 15/30 Payment Terms

Net 15/30 Payment Terms feature lets you specify customers that can place orders on your site without going through the checkout

Motivates Your Customers to Spend More at Your Store

The powerful upsell offers feature encourages shoppers to spend more and unlock higher discounts on product pages, and during checkout in the cart pages.


  • Tiered pricing tables embedded directly on the product pages
  • Displays upsell offers to wholesale shoppers
  • Offer wholesale discounts on specific products, collections, or your entire store
  • Wholesale discount tiers can be based on dollar value or quantity - you can even set discounted prices
  • Multiple wholesale discount groups can be applied at checkout at the same time letting you offer the same customer different wholesale discounts on different products

How Does Wholesale Pricing Now Work?

Create a wholesale discount group with the wholesale discount and the customer tag it should apply to

Choose whether to apply the wholesale discount to specific products or your entire store

Support for Wholesale Pricing

We're here to support your success at every stage of your custom pricing journey. Contact us and we even offer LIVE CHAT!

Integrates with

  • In Cart Upsell,
  • Bulk Discounts Now,
  • Preorder Now,
  • Trackify X,
  • Product Customizer

See the app in action

Explore how the app works in an example store.

View example store

Media gallery


Pricing 30-day free trial

See all pricing options



Pricing is based on your Shopify subscription level

  • 1 Wholesale offer included
  • 1 Wholesale Product limit
  • Free Setup from our Technical Support

Shopify Basic


Pricing is based on your Shopify subscription level

  • Unlimited Discount Groups & Product
  • Custom Shipping Rates
  • Individual Product Pricing
  • Auto-Tag Rules
  • Net-30 Orders
  • Order Form

Shopify Standard


Pricing is based on your Shopify subscription level

  • Unlimited Discount Groups & Product
  • Custom Shipping Rates
  • Individual Product Pricing
  • Auto-Tag Rules
  • Net-30 Orders
  • Order Form

Shopify Advanced


Pricing is based on your Shopify subscription level

  • Unlimited Discount Groups & Product
  • Custom Shipping Rates
  • Individual Product Pricing
  • Auto-Tag Rules
  • Net-30 Orders
  • Order Form

* All charges are billed in USD.
** Recurring charges, including monthly or usage-based charges, are billed every 30 days.

4.3 of 5 stars

The overall rating reflects the current state of the app. It accounts for all app reviews but prioritizes the most recent ones.

  • 5 of 5 stars
    74% of ratings are 5 stars
  • 4 of 5 stars
    14% of ratings are 4 stars
  • 3 of 5 stars
    5% of ratings are 3 stars
  • 2 of 5 stars
    3% of ratings are 2 stars
  • 1 of 5 stars
    5% of ratings are 1 stars

Most recent reviews


I had a small issue on initial install which ended up being my own stupidity. Support was great! This app is exactly what we were looking for for our B2B customers.

Developer reply

November 22, 2021

Hi Cubles,

Thank you for your glowing review. We're so happy to hear that you are enjoying Wholesale & Custom Pricing and that it is helping you make Simple and Efficient Discounts for your wholesalers. We love having you as a customer and are always here to help your Shopify store succeed!

`Harish - Customer Success Team :)

Qi Mushrooms

Amazing app and terrific support from Vlad. Couldn't be any happier with this app. Highly recommended!

Developer reply

November 18, 2021

Hello, Qi Mushrooms & Team,

Thanks for your review, we really appreciate it. Glad to know you had a positive happy experience. We're glad and lucky to have Vlad with us!
You can contact us anytime for any app-related support.
We wish Qi Mushrooms great successes and all the very best!
Cheers! :D

`Harish - Customer Success Team

Simple Soaps for Simple Folks

I have had a terrible time with this app; my wholesale customers are very frustrated that they can't order with ease (quantity restrictions, and pricing/checkout failures are a constant thing), and I'm manually adjusting every order. Their customer service is with email only, and I've bounced through 4 technicians that have yet to solve the problem. No one seems to read the threads or understand what the previous tech had done. I would NOT recommend this app.

Developer reply

November 2, 2021

We are so sorry about this.

It seems that this is something we can fix but due to multiple people handling a specific concern, misunderstandings may occur.

If you are still open to try our app, I will personally address this. I'll be your guide all the way through, just let me know.

Also, note that we do have chat support.

Chud and the Wholesale Pricing Now support team