Winback: SMS Marketing

Thanks Chris!

And thank you for your referrals to other merchants. Happy to set up some sort of affiliate referral program for you if you're interested

I'm glad the app is doing so well for your store. Especially because you're selling to non-American customers. SMS is more expensive outside of US and Canada, but you have proven the ROI is still amazing. Just gave you 100 extra message credits as a thank-you :)

I see your winback messages are scheduled to go out in March. So your sales so far are just from abandoned cart messages, which is great! Once those scheduled winback messages go out, you'll get more repeat buyers than you've ever had :)

Also, can't wait for you to try campaigns too. You have some interesting segments like customers in Qatar who have never used a discount code

Thanks for your recommendation. Hope you don't mind me adding that you're seeing a tremendous 39X ROI in the last month.

And great to see you sending campaigns to your subscribers regularly.

Thank you so much! Campaigns are indeed powerful given the 85% open rates.

ps. we are working on the product-level segmentation for the winback campaigns you suggested. I'll send you a note when it's ready :)

Thanks for mentioning your ROI. What's great is that you're only sending SMS messages to abandoned checkouts. If you sent out other messages like abandoned browsers, winbacks, etc, you'll get even more sales. Lots of upside for you!

Thanks for your review! I like how you're using the winback messages to follow-up with your customers. That's great customer service, and I see a few of them are converting into repeat buyers as well!

Did you know you can also send abandoned cart messages to anyone on mobile that abandons their browser? They don't even need to put anything in their cart! I just added 250 free credits to your account if you wanted to turn on this feature. Or you can just use the credits towards your current abandoned checkout messages too :)

We love hearing comments like "doubled my sales"! SMS marketing is very effective, as you're finding out.

Thank you for sharing your experience with our app. Merchants like you are the reason we built this app!

Thanks for the update. Yes our free trial is not unlimited.

This particular store spent $29 on the app and made 62 sales from it. The ROI was 56X and I'm glad these results are appreciated!

Been enjoying watching your growth and scale with Winback, sales are booming! Keep up the great work.

Thank you for your kind review. I just looked at your stats and messages, and sent you the following suggestions to optimize your account:

1) You don't need to have product images in both of your abandoned cart messages. The reason for this is that your shopper gets texted from the same number each time. And so they'll see the abandoned product image on the 1st message, and then the subsequent messages can just be text since they'll be in the same thread as the 1st message on their phone.

Turning off the product image for your 2nd message will save you some money :)

2) To save additional money, see if you can keep your 2nd message below 160 chars. For example, if you replaced "Please use code "15OFF" for 15% Off today if you're still interested." with more concise text like "15% off at this link", you'll be under 160 chars

3) I recommend turning on a 2nd winback message. The subsequent winback messages (ex 30 days later) can be used for selling since you're already using the 1st message 1 day after delivery for a followup.