Google Wixpa Tag Manager (GTM)

We integrated GA4 using the Wixpa GTM app and initially, everything seemed to be working correctly. However, after a few days, we discovered that critical e-commerce events — such as purchases, add_to_cart, and begin_checkout — were either missing or being recorded inaccurately.

This significantly disrupted both our GA4 data and Google Ads conversion tracking. As a result, within just one week, we experienced a noticeable and substantial decline in sales.

Additionally, we found that other key events like remove_from_cart, add_payment_info, add_shipping_info, and view_cart were not firing at all. These are essential for accurate conversion tracking and campaign optimization.

Unfortunately, based on our experience, this app caused serious damage to our data and sales performance. We cannot recommend it.

verry good

I recently had Laiba and Fatima from the Wixpa app help me set up Google Tag Manager for Google Analytics, Snapchat Pixel, and Meta Pixel. They were incredibly knowledgeable and professional throughout the entire process. They went above and beyond to ensure everything was configured correctly and provided clear explanations along the way. Thanks to them, I’m able to track my website performance and marketing campaigns with ease. I highly recommend their services to anyone needing expert analytics and pixel support!