This app is amazing. It does things I didn't know were possible! While it's still in beta, the thought put into it and its functionality are very impressive, as is their customer service. So, what does it do in a nutshell? It lets you create an email template to go out to customers after their purchase (you decide how soon after purchase) , asking that they share their experience on social media. When they do, WOMI's crazy server "sees" their hashtag, matches it to your customer order, and then sends that customer a special promotion that you've chosen.
We worked with WOMI's developer Zeev on a few tweaks that make it read better for US customers, and he was not only responsive, but eager to make his app the best it can be. He even monitored it on our site and offered suggestions to increase responses, which were very insightful.
That said, we've decided to stop using it for our site, but that's a reflection of who our customers are rather than any issue with the app. Our customers are collectors of vintage model horses - a group that's often introverted and private about their collections, so the idea of sharing photos online made them a little nervous. However, if you run a fashion store, jewelry store, pet supply store -- pretty much anything but collectibles! -- I bet you'll see a great response, and really enjoy the free advertising that comes from customer testimonials on social media. I'll be keeping an eye open for other apps these folks make, because if they're as neat as this one, I'll almost certainly be a customer!