Zoko: WhatsApp for D2C Brands

We've been using Zoko for the past several months to run our WhatsApp API and Instagram messaging, and it's become a core part of our daily operations.

The support team is the biggest reason we'd recommend them, and Nishant in particular deserves a special mention. Onboarding was smooth and hands-on, and they've been quick to respond whenever we've hit a question or an issue. They also run Google Meet sessions where we can ask questions and learn about features we hadn't explored yet, which has been genuinely valuable.

What stood out most recently was how Nishant handled a billing problem. One of our flows was consuming far more ops steps than we'd budgeted for because of a Google Sheets lookup that had to scan through thousands of rows. When we flagged it, they paused the flow immediately, explained clearly what was causing the cost, and worked through which parts of the flow we could simplify. Then they went further than we expected they reviewed our account history, found we'd been overcharged in earlier months too, flagged it to us themselves, and arranged a refund. They also brought our call forward by a day so we wouldn't be stuck with the flow paused. That kind of transparency is rare.

The platform itself is powerful and has let us build workflows we didn't think were possible with Shopify alone. Our team has been able to work in a much more structured way as a result. They've also been genuinely open to feature requests, several of which they've acted on.

Overall, one of the better software decisions we've made. Recommended for any Shopify merchant scaling up customer communication on WhatsApp and Instagram.

We’ve been using Zoko for the past 5–6 months to manage our WhatsApp API and Instagram messaging, and our experience has been excellent.

The biggest highlight is their support team. From the very beginning, the onboarding process was smooth, and they guided us through every step with patience and expertise. Whenever we had questions or encountered an issue, they responded quickly and ensured everything was resolved without delay.

One thing that truly sets Zoko apart is how seriously they take customer feedback. We’ve requested several features over the past few months, including managing Shopify orders directly from WhatsApp, a “Mark COD as Paid” option, WhatsApp calling, and several workflow improvements. Their team has been open to our suggestions and has actively worked on implementing them, which is something we rarely see from software providers.

The platform itself is extremely powerful and feature-rich. It has enabled us to implement workflows that we initially thought were impossible or at least very difficult to achieve with Shopify or other platforms. Because of this, we’ve been able to build a much more structured operational workflow, improve team efficiency, and scale our business with greater confidence.

Our support agents have had a smooth experience using the platform. On the rare occasion that we’ve encountered a bug or technical issue, the support team has resolved it quickly. We also appreciate that they offer Google Meet sessions where we can ask questions, learn about advanced features, and understand the best ways to use the platform. Those sessions have been extremely valuable.

If I had one suggestion, it would be to continue improving the mobile experience. While the mobile app is useful, we find the desktop version much more convenient for day-to-day operations. That said, this is a relatively minor point compared to the overall value the platform provides.

Overall, Zoko has been one of the best software investments for our business. Between its powerful feature set, responsive support, and willingness to continuously improve based on customer feedback, it’s a platform that we would confidently recommend to any Shopify merchant looking to scale customer communication through WhatsApp and Instagram.

The team is constantly innovating and making improvements to the platform so anything that was once annoying is already so much easier to use. I use it on a daily basis to automatically respond to questions. The cost is right and the team is really helpful. Highly recommended.