ActiveCampaign Email Marketing

Love this app, it connects my Active Campaign account to Shopify so I can really see what email campaigns work for us and which ones I really need to work on on my end. Way better than Mail Chimp or Infusionsoft.

I do really like the user friendly aspect of this app - The cost is indeed more expensive than our former MailChimp integration, so I am looking forward to learning more bells and whistles to help justifiy our bump in cost.

We used this app to connect Active Campaign's email & CRM system to our store with relative ease. Creating automations based on the data collected on Shopify and the online shopper behavior is relatively quickly and the app support is soon an effective, mostly throughout the Onboarding process.

I liked it allows to call products within the email as the products itself for e-tailers are the biggest drive for conversion. However it would be nicer if there can be greater flexibility in terms of 1) searching for collections (now there's only 250 collections visible within AC, and follows an alphabetical order - so if i have over 250 collections and would like to get the Z-collection, it will never shows up). 2) the way products are being shown (now it limits to show 4 products at max for each product block, and the sorting of products are very limited, on pricing it doesn't allow to show compare at price)

This app ties my email marketing and automation to Shopify so it's almost like one platform instead of 2. Abandoned cart emails, cross sells, upsells, and more are easy to set up. But since ActiveCamapaign is much more robust AND easy to use than other ESPs/marketing automation, it's exactly what I needed. In the past I had to use expensive and clunky 3rd party software to connect Infusionsoft with my store and that was terrible. I've been using this app for over a year before it was listed on the app store, so I can tell you it's definitely useful and reliable.

In terms of B2C and B2B automation and interoperability with other platforms, ActiveCampaign is one of the best ESP options available! It borders on being a CRM as well, especially for smaller companies who can easily manipulate their data and contacts using workflows and automations. It’s deep link data connection to Shopify and Re:amaze make it incredibly valuable to our marketing and customer service teams. Really the only reason this doesn’t get 5/5 stars is for the pay to play email testing (should be included with certain higher level plans) and the poor asset management tool. They’ve since released the content manager tool which is elementary at best and two years too late. Now to get maximum benefit from that feature, we must go back and manage thousands of images. Metafield tags? Otherwise the deliverability of emails and robust nature of the platform have been very useful for us.

I've been with AC (migrated from MailChimp) since 2017 and LOVE it.

I'm especially loving the new Pages feature.

AC is far easier than Infusionsoft and far beefier than ConvertKit. I can talk to my customers based on their interests, what pages they visit on my site, and what they purchase. AC has been around long enough to have so many kinks worked out and also has the customer support to keep giving me what I need when I need it.

I HIGHLY recommend it.

With Active Campaign we were able to create the perfect automation for our business. Our CRM has improved by 100%.

This app has helped enhance and automate our customer experience. It has perfectly fit in to our systems and has allowed us to spend more time focusing on what our customers need and want.

We've been using the Active Campaign integration for all campaigns and automations and have seen incredible results. By using Active Campaigns abandoned cart sequence, we were able to see an over 20% order conversion rate. There are many prebuilt automation sequences to choose from that really free up your time for other projects that require more of your attention. I would recommend Active Campaign to those who really want to automate as much of their email marketing as possible. Great customer service and quick data updates on campaigns.