Email marketing ActiveCampaign

Active Campaign is the best CRM system in my opinion. It fits our organization like no other competition. We have just launched our online store and we will be heavily utilizing AC with Shopify. Collecting emails through AC and utilizing automations is a joy!

I like this app for email marketing. I think its very user friendly. Sometimes a little complex but definitely worth trying.

Disgusted! bad service, they had a problem and in a month they took me 4 times the cost of the subscription of my credit card.
They blocked my account and then unblock it a week later for no reason and, moreover, I have been waiting for compensation for 2 months but nothing.
Disgusted!

Its not worth it. First of all u need to upgrade AC to even use this app (so 70$ instead of 15$ per month) Second, every customer is created under an "account" in AC. That means the business name your customer enters during purchase. If you have B2C customers (like most of us who use shopify) Your customer will leave that empty and every single customer is subscribed to a noname account on AC. I contacted support, there is no way to change that. It´s plain idi0tic.

I'm sad to say: the "deep integration" with Shopify doesn't work. I did 1:1's, classes, everything - in a year on the $300/mo plan, I couldn't get one bit of Shopify data to come across. That makes Active Campaign not useful as a CRM for us. I invested a lot of time, and $3,500, to get it set up. And it just didn't work.

This is a great and reliable application to send out your emails from. Just a little pricey. However, I highly recommend to those looking for an upgraded "CRM" system.

Being able to have customers automatically added to our list for their purchases has been very helpful to our stores conversation rate. They are always adding new features and sending helpful tips to increase revenue.

The Active Campaign integration utilizes customer data in a way that I previously didn't know was possible. Beyond just looking at the abandoned carts, AC can see when a customer visits a certain page, when they checkout, and lots of other helpful data. I do wish you had a calendar filter to organize scheduled campaigns. There isn't really any way to filter and organize and that gets extremely overwhelming. Overall, the app works well and gives a good amount of data on customer behavior in order to better target with specific emails.

It really helps keeping track of both the sales and the customers. It allows us to sharpen our knowledge of our clientele, and provide better services. Love it!

The out-of-the-box Shopify API connection to AC was one of the reasons we switched to Active Campaign - for abandoned carts, pre and post-purchase email drips, and targeted purchase exclusion criteria the automation workes perfectly. I would love to see even more access to shipping info/event triggers, and product usage flows in the future!