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Adroll is a helpful tool for retargeting ads. Originally it was more helpful with the Adroll team posting the ads we created on our behalf and providing helpful consultation for ad spend, etc. Now it's more of a DIY platform, but still very intuitive.
Looks promising until you play around with it.
This app is ok, it would just connect your products to your Adroll account I wish we could select which products are synchronised with the dynamic ads.
Adroll needs to do 3 things if they really want to succeed:
1. Launch a comprehensive and simple enough video education course for clients.
2. Increase transparency of which specific transaction were linked to the sale, so that the merchant could understand if it is a new business brought though adroll a barely old customer who would buy anyway.
3. Have the courage and honesty to have their own employees answer uncomfortable questions.
Otherwise it could be pretty nice tool if you could be sure it works.
Unreliable App. You are not even able to add/remove/edit your recipient list. However, the customer service is responsive enough.
Hello there,
This is Ewa from AdRoll's Marketing team.
Firstly, I wanted to thank you for your honest assessment of your experience with AdRoll. I am very sorry to hear we haven’t met your expectations. We have investigated the issue mentioned above, our Management Team along with the Development Team are working on solving it as soon as possible for you. This morning we have sent you an email, can you please check your inbox?
Please accept our sincere apologies for the delay caused by our end. Thank you for showing patience while we investigate this case.
Cheers,
Ewa
Useful only if you really have zero knowledge of analytics and ads, otherwise it's just a complication for retargeting. with google ads, you can set up display campaigns for retargeting and pay per click, with adroll you can only set up with pay per view (making a campaign much more expensive). The audience building can be done in the same way using analytics and facebook.
Appears to be working but the setup was challenging. Still unsure about costs and control of ad spend but I am able to create my own ads which is good. Help has been responsive and I have my fingers crossed I can make it profitable.
Did the setup with the help of the AdRoll on-boarding team, no problem.
It hasn't given a positive ROI after 3 weeks of use. Will probably delete and cancel soon.
I really like the app and how it words and the fact that i
t divides sales into social media sales and web sales. However the fact that my adroll representative keeps rescheduling our meetings at the last moments, shows me that they don't take me or my business seriously.
Set up has been a painful process. Ads are finally running. Here's hoping the revenue follows! Customer service via chat was fine but slow and tedious.