Facebook Ads, Google Ads & AI

So far so good! We had a large option of products and Katlyn was a massive help. We are 2 weeks in and have seen more results from our ads then when we had someone else running them. Excited to see how sales expand over the coming months.

Nicole is extremely knowledgeable and truly knows what she’s doing. She has a clear and well-structured strategy that really makes a difference. She helped me understand how AdScale works and guided me step by step with a precise plan.

Trying to manage everything alone would have been almost impossible, her support and expertise made all the difference.

Thank you, Nicole!

Nicole is, without hesitation, the number one figure when it comes to AdScale. Competent, fast, extremely organized. She transforms complex data into clear and actionable decisions. She has a rare strategic vision: she understands the brand, builds the right advertising structure, and continuously optimizes it without wasting budget.

Her professionalism is evident in every detail: precision in analysis, transparency in explanations, the ability to intervene immediately when needed and to guide towards choices that bring real results.

A true partner for growth. Those who work with her immediately perceive the leap in quality. AdScale is powerful, but with Nicole it becomes an even more effective tool. One of the best experts you can find.

The on boarding call with Daniel went great and he was very thorough with explaining how the dashboard works and the difference is between ad scale and ad scale plus.

Katlyn offered a follow up call to show me the differences between the AI budget group and custom budget groups, which was very helpful.

I am only in my third day of allowing the AI to completely run all of the ads which include carousel ads on Meta, as well as a performance max and brand campaign on Google.

It has been really interesting to see the budget shifts each day as it is prioritizing not only how much to spend, but when to spend the money based on store metrics.

I am testing a pretty aggressive starting budget during the 14 day free trial.

After learning about some of the creative control that I have within custom budget groups, as well as learning about adding additional assets to the performance, max campaign, I am curious to see how the 14 day test will perform.

I have been burned by several ad agencies in the past that cost significantly more and are not able to update my budgets and bid strategies in real time around the clock. This does give me hope that over the next couple of weeks that we will start seeing some optimization and better performance.

It is unrealistic to expect that any advertisements will just perform amazingly right out of the gate as Meta and Google are machine learning platforms that require data to optimize.

I’ll come back and provide an update in 2 weeks!

App is working great and I'm seeing good results. Nicole K is awesome and walked me through everything. She made it very easy to get set up!

We have been advertising on META and Google for years now, our costs continued to rise and our OLD advertising agency simply would explain that we needed new creatives and to increase the budget..."advertising is getting more competitive but let's just test more"...with our money of course. I knew our business deserved a change!

We joined AdScale initially with another business we own and were impressed, but without testing this change first I wasn't willing to switch both of our businesses...What a mistake not to switch earlier.

AdScale has delivered well beyond our expectations. Our ROAS is up, our CPA is down, our budget is steady, and the same "old creatives" are still working. I wish I would have switched earlier!

When we first signed up we were assigned an account representative to work on our account and help us grow. I was leery that they wouldn't understand our market but boy was I wrong. Kseniya jumped in and learned our business, our strategy, our customers, and has become a major part of our business. I can trust her to understand what our goals are, our audience, and our concerns. She get's it! We meet twice a month to discuss the account but I can, and have, reached out via email and get a quick reply. If she doesn't know the answer (which is rare), she has a team of people with AdScale that jump right in and fix anything that META or Google might throw in our path.

If you are looking for a GREAT service, with real people, to help grow your business, work together for a common goal, and benefit from the use of AI to maximize sales while minimizing spend, you have found the right company! I don't recommend very many businesses as most are average and underdeliver, but AdScale has hit it out of the park.

We have been in business for nearly 30 years and with AdScale on our side, helping grow our social, I am confident we will be in business for another 30 years. Don't wait, you won't regret it for a second!

Updated Shopify Review
AdScale solicited the removal of my original negative review in exchange for free service. This is what happened next.
I originally posted a 1-star review of AdScale documenting poor performance and unresponsive support. Frank, one of the owners, contacted me, offered a 100% discount for two months and two months of account management, and asked me to remove the review. I complied in good faith. He confirmed in writing: "Thank you for removing the review already." That email is dated April 16, 2026, and it is documented.

This was not an isolated request. Another Shopify merchant posted a review on this same listing in December 2024 documenting the identical offer -- two months of free service in exchange for removing a negative review. That makes this a pattern of conduct by AdScale, not a one-time mistake.

After I removed the review, the problems continued and worsened.

The account manager assigned to my store, Nicole, built campaigns that were broken from the start. Carousel ads linked to my homepage instead of individual product pages, costing conversions on every click. Meta placements were set to Facebook only, excluding Instagram entirely -- inexcusable for a visual product line. Lookalike audiences were targeted against a customer base of fewer than 400 purchasers, far too thin to generate meaningful signal. The campaign structure consisted of three campaigns, one ad set each, with no more than two ads per campaign -- structurally incompatible with what Meta's Andromeda and Lattice delivery systems require to optimize. The creative contained distorted product images, which is unacceptable for a brand built on the quality and presentation of handcrafted goods.

I requested the ads be stopped on a Friday. AdScale did not respond. The budget continued burning through the weekend. I stopped the campaigns myself on Monday. Total spend reached $1,107. Total returned value: $205. Four orders.

I then sent Frank a detailed email documenting every error and requested a different account manager. His response was four lines suggesting I pause the ads (which were already paused) and schedule a weekend call. He addressed none of the specific issues raised. When I notified him I was discontinuing the relationship, his reply was: "Why are you taking things in the wrong way?"

That is the AdScale playbook: solicit review removal with promises of resolution, fail to deliver, blame the merchant when problems are documented, and rely on the suppressed reviews to maintain a misleading public rating.

The 4.7 average rating on this listing is engineered. Negative reviews are removed through incentive offers. Positive reviews cluster around early onboarding impressions before performance can be evaluated. The G2 profile has been unmanaged for over a year. Trustpilot reviewers document an 11-day support gap, €2,800 in lost spend with one attributed sale despite promised 4x ROAS guarantees, refund refusals using Israeli headquarters to sidestep EU consumer law, and predatory billing practices including charges for a full year of unused service with no refund.

I have reported this incident to Shopify Partner Support as a violation of the Partner Program Agreement, which explicitly prohibits incentivizing merchants to add, edit, or remove reviews. Frank's April 16 email is documented evidence.

This review is reinstated and will remain in place. Other merchants deserve to see the full record before they install this app.

Avoid AdScale.

Amazing assistance from Nicole K. on getting my account setup and ready to go!

I have used AdScale for about 2 years now with my Shopify store and had great success vs. using Meta platform direct. ROAS in AdScale vs. Meta has proven better with less confusion and set up times. They also offer a la carte hours and a hosting program to get professional help with set up and other campaign goals.

Nicole Kaminer has been EXCELLENT to work with during this time. Out of all the people at AdScale Nicole has consistently been the absolute best to work with. Nicole is responsive, has great insights into campaign goals, maximizes ad spend and has a positive attitude at all times. If you're hesitant to sign up - give them a try and reach out to Nicole, you won't regret it!

I installed the app and paid for a few months without using it. In April, I decided it was time to either cancel the service or finally start using it — and I’m glad I chose the latter.

The Facebook advertising campaigns have been highly successful. In the first month, we achieved a ROAS of 2,345%. By August, it averaged 1,413%, but over a period of less than four months, we generated over one million in additional revenue at a cost of only 74,800.

Getting started was surprisingly easy. AdScale offers a free onboarding session, and every support request we’ve made has been answered quickly and professionally (special thanks to Nicole).

We highly recommend the AdScale app to any business looking to scale their advertising effectively.