Faraday helped us understand our analytics and our customer base better than other apps we had used. It broke our customers down into easy to understand categories that allowed us to adjust marketing and targeting towards our key audiences. We had no idea that our main demographic was in a certain age group until Faraday showed us with their totally easy to use, easy to understand app. I would definitely recommend to other small business owners who are trying to get a better understanding of their customer base. 100% --- 5 stars! --- use this app!

The insights provided by the Faraday app are invaluable! We have a whole new prospective on who our target audience is. The specific customer personas help us visualize and better engage with our audience. We are applying these insights across our entire business from Amazon to Facebook. We are excited to see how this resource impacts results.

This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer. We've completely redesigned our FB audiences based on the insights from this app, and we're already seeing a 8X ROAS!