Analyzify (GA4 & Ads Tracking)

Awful experience. You pay $$$ and have to troubleshoot everything with little help, you just get redirected to a bunch of help articles. You have to pay even more $$ to actually have someone come and fix the issues.

Multiple implementation issues severely impacted our business

As the owner of several Shopify brand stores, I need to share our concerning experience with Analyzify. Despite working with their support team over several months, we encountered persistent technical issues that significantly impacted our business:

Conflicting GA4 Properties: The app configured multiple GA4 properties simultaneously, leading to quadruplicate tracking and corrupted analytics data. Screenshots from the Analyzify interface confirmed at least 4 separate properties active for one store.

Inconsistent Implementation Methods: Events were configured through contradictory methods (App Embed vs Customer Events), causing the same events to be tracked through multiple mechanisms.

Business Impact: This led to Google Ads disapprovals, unreliable conversion data, and significant revenue loss from non-functioning campaigns.

Support Response: Despite extensive communication with support from October 2024 through April 2025, these issues were never properly resolved. In January 2025, we received confirmation that "validation process has been successfully completed" despite ongoing issues clearly visible in their interface.

Partner Program: I notice they've recently launched a partner program, which seems to acknowledge the complexity of properly configuring their
application. This timing is telling - if even Analyzify struggles to properly configure their own application (as our experience suggests), merchants should be wary.

If you're considering this app, I strongly recommend ensuring you have technical expertise available to verify the implementation conducted by the Analyzify team and/or any of their partners. Better still, consider staying as close as you can to the native Shopify solution instead.

The implementation issues we experienced resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting - costs no business can afford.

The support team is responsive and helpful. Highly recommended if you want accurate data tracking with minimal effort.

Analyzify it'a an amazing app. Probably the best one if you are searching something Depp and professional in conversion tracking.
Assistance are really professional and quick.
5 stars!

Really helpful team, personal service, were very competent for our complex, multi country set up. The team were patient and helpful and extremely quick. Would highly recommend.

Adding Analyzify to our Shopify store has truly been a game-changer for us. From the start, Fatoş and the entire team have been nothing short of amazing, guiding us every step of the way. They took care of the entire advanced setup, including Google Cloud Server-Side Tracking, and ensured all the tricky connections between Google Ads, Shopify, and GA4 were seamless and error-free. What stood out the most was their attention to detail and dedication. They made sure everything was set up perfectly, giving us accurate, reliable data we can finally trust. It’s such a relief to focus on growing our business without worrying about what’s happening behind the scenes. Fatoş’s support and expertise have made a huge difference, and we couldn’t be happier!

great service, always quick response, thank you.

Smooth setup process, accurate data, and absolutely excellent service from a skilled team. We've used Analyzify for two of our shops for many years, and are very happy with them. Highly recommended

When you are spending a lot on advertising, and who isn't these days, conversion tracking is just like having electricity and water. You can't really survive and grow with out it and if it's not giving these platforms clear signals you can be wasting a lot of money. We joined on with Analyzify a few years ago but we noticed that our tracking had lost some of its reliability with over attribution between Google and Meta. We decided it was time to upgrade and just audit and clean up. We had very good experience with their support in the past and from what our research showed they are a well priced option. Long story short, Gorkem and team implemented tracking across all of our tools and paid channels and we are now seeing improvements in our attribution and are confident in the attribution so that our reports and tools are spending on the offers that are driving are sales. Highly recommend this team.

I have implemented Analyzify on 5 websites so far and I am very happy with the results. The ease of integration (I chose the self directed method) and the help from the Analyzify team to make sure everything was correctly done makes this a seamless and worry free process. Even with the recent changes to Shopify enhanced checkout - Analyzify was very quick to help and everything is working perfectly. Highly recommend.