Shopify Collabs

It is a simplified app, easy to use.

I am very disappointed with how influencers are handling brand collaborations on the Shopify Collab. Many influencers send their applications, and after accepting some of them, I sent gifts. They received the gifts but failed to post or share stories about the products. They also do not respond to emails or Instagram messages. Additionally, there is no option to rate these creators/influencers, which allows them to act unaccountably.

Influencers take products and ghost, fix this now!

We have been utilizing Shopify Collabs for the past 10 months and it has really helped to significantly enhance our influencer and affiliate partner strategies. This platform is incredibly intuitive, simplifying the creation of affiliate links, tracking sales, and managing product gifting. One of the standout features of Collabs is its strategic flexibility. We can seamlessly optimize our creators and their links around critical sales or promotions and new product launches. For example, Collabs makes it quite easy to adjust our strategies by moving creators between different tiers, allowing us to increase their codes and links during key time periods.

Additionally, with seamless automations through integrations like Klaviyo/Flow, communication with our influencers is efficient and scalable. We've explored other affiliate platforms, but Collabs, while not entirely perfect, definitely leads the market in user experience and capabilities for both merchants and creators.

In today's evolving influencer landscape, where it often feels "pay-to-play," it's challenging to justify additional tech or platform fees on top of influencer payments. The inclusion of Collabs in our existing Shopify subscription allows us to reallocate those savings directly towards influencer partnerships, maximizing our investment.

We do see room for improvement with the onboarding features for new creators, particularly for those with whom we don't yet have established relationships. It would be a game-changer if new creators could accept gifts more seamlessly without needing to set up an account. Currently, we approach these partnerships incrementally by sending gifts manually to build genuine relationships, eventually setting them up with an affiliate code through Collabs. While this method is effective, a more streamlined process would be even better.

Overall, Shopify Collabs is an essential asset for our business and we plan for this to become a key sales channel for us as we scale the brand.

Zero app localization for Japanese. Reached out multiple times to support but they never update the interface to include Japanese.

I will reconsider my review when "influencers" can be rated and reported for failing to comply with agreed terms. I do not want to give free gifts to random individuals and then be ghosted!!!

The app looks good at the beginning because it allows to look for influencer pretty easily...but:
1) there is no rating about the influencer...if they do a good job or not
2) There is no internal chat to communicate with them, after the first message, you need to switch to email
3) there is no mechanism to force the influencer to do their jobs...sometime they get free gifts but they don't do any promotion.

The app is good, but unfortunately all but one, of collabs, including those who initiated contact, just took the free gifts but did nothing to promote them, even after contacting them. Maybe there should be a rule that anyone receiving a gift via this app is committed to doing at least one promo.

great way to get influencers working for your brand.

The Collabs app is great however it would be useful to see which influencers have already been invited to collaborate when browsing for new partners.