Audience Insights

Audience Insights

da Datonics

In-depth analytics across demographics, interests & behaviors

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Understand Your Audience

Gain comprehensive insight into the makeup of your audience across demographics, shopping behavior, interests, hobbies, and more

Personalize Experiences

Leverage your unique audience insights to fuel more relevant products, messaging, ad campaigns, UI/UX design, style, themes, and content

Improve Marketing Strategy

Monitor the impact of campaigns and effectively allocate media spend. Uncover hidden data insights and take action via Datonics 1k+ segments

Su Audience Insights

Audience Insights provides valuable data about your shoppers so you can create a more personalized shopping and marketing experience. Get to know your customers and monitor how your visitors change over time in response to marketing efforts.

Audience Insights works best for stores with 15,000+ US and Canadian monthly unique visitor — stores with fewer visitors may have a limited experience (longer wait time for segments to generate and fewer segments).

See your top audience segments and how your site visitors index against Datonics’ 1k+ prepackaged segments:


  • Age
  • Gender
  • Household Income
  • Marital Status
  • Home-ownership
  • Political View
  • Family Structure
  • Occupation
  • Life Events
  • more...


  • Automotive
  • Gaming
  • Hobbies
  • Travel
  • Content Consumption (TV, Movies, Social, etc…)
  • Home & Garden
  • Style & Fashion
  • more...

Shopping Habits

  • Value Shoppers, Coupon Shoppers, Brand Loyals, Impulse Buyers
  • Online vs. Retail
  • Store Visitors based on GPS Classification
  • In-market for
  • Previously Purchased
  • Advertisement Propensity
  • Green Awareness
  • Reception to Advertisement Type
  • Online Activity Levels
  • more...

Most Popular

  • Your store's unique breakdown of the highest indexing audience profiles

Exportable Reports

  • View, customize, and export reports spanning across all audience segments

Auto-Inserting Script

  • No need to worry about changes to your store's theme — Audience Insights will auto-insert the necessary script into your new theme for continuous analytics

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