Datma.io ‑ Product Analytics

We’ve been using this tool to power our customer cohort reporting and it’s been a game-changer. The Shopify integration is seamless, and the platform surfaces insights we used to spend hours trying to piece together manually. It’s enabled our team to understand customer behavior across cohorts with clarity and confidence—and it’s already informing smarter decisions in both retention and growth.

What really sets this tool apart, though, is the founder’s hands-on support. He’s incredibly responsive, receptive to feedback, and genuinely invested in helping us succeed. We’ve seen new features roll out at an impressive pace, with thoughtful updates that reflect real merchant needs.

If you’re looking for a data tool that’s powerful, intuitive, and backed by a team that truly cares—this is it.

So when I first installed this app, I didnt think to much of it. Many Shopify analytics apps claim to be the holy grail of data analysis. But with Datma I was positively supprised.
I have been doing online marketing and CRO for about 15 years now and this might have been the best bang for buck I have seen with shopify in terms of data analysis so far.

Verticals are deep, conversion rate per product page, segment against UTM's, and sooo much more.
If you are looking for more in depth data on sales, marketing channels and customer behavior I would highly recommend installing this app.
Look and feel is basic, but the data is really really good. 5/5 easily.

This is hands down the best reporting app we've tested. And we've tested a few.

It's also the only app that shows what products are viewed the most including photo thumbnail of the products. It's a golden feature when you have several thousand products in stock.
Also amazing customer support with live chat function, no lengthy wait for answers. Absolutely stellar app, that we will add to our other stores also. Thanks and keep up the good work!