Rontar Ad Exchange: Free Ads

Hi,

Thanks for using our retargeting app. Here are a few comments regarding how we operate:

1. When deciding whether or not we should show your ad to a past visitor of yours, we take multiple parameters into account: when the visitor visited your website the last time, how much time they spent on your website, the ad placement on the website they are currently visiting, whether the visitor clicks ads in general, what the traffic source was that brought the visitor to your site in the first place, and so on. A few dozen parameters in total. Thanks to machine learning, we’re able to make click/conversion predictions much more precisely than you would by adjusting any of these settings yourself. This way we can decrease your CPC and increase your ROI at the same time. Setting the age/gender setting by yourself would only decrease the effectiveness of your campaign. That’s why we don’t have these and many other targeting settings in the public view. The optimization is done by the machine learning algorithm in the background.

2. Thanks to our partners, we have access to literally hundreds of thousands of websites. As a result, for bigger retargeting campaigns, it’s not unusual to see ads being shown on hundreds, sometimes thousands, of websites daily. Showing these websites in your account would only clutter your statistics report and wouldn’t give you any insights into how your ads are performing. Moreover, as mentioned above, our machine learning algorithms decide where your ads should be shown based on data. Giving our customers the ability to manually choose/blacklist sites would only decrease your campaign effectiveness.

3. All our links to your site are marked with UTM parameters. You should be able to see the clicks from us under utm_source=rontar in your Google Analytics or any other tracking software you might be using. Some obscure and less popular browsers do truncate our links sometimes, but they are in the minority and should not exceed more than 5-10% of all traffic generally.

Hope this helps.

If you have other questions or concerns, please reach out to your account manager via the chat. They will be happy to help.

Hi, thanks for your review and for using our app. I just want to say that’s the number of impressions you’ve seen so far is very low and it’s very early to tell whether it will work for you or not. Also, please note that Rontar is a retargeting app, which means that we show ads to your past visitors only. If you have very few visitors from other sources, retargeting may not be able to give you more impressions than you’re getting currently.

Hi, thanks for your review and for using our app.

The information about how we bill customers can be found on the Billing page and it is prominently displayed so that anybody can see it. Since Rontar is an advertising company, we charge $25.00 initially and then automatically every time the advertising balance gets low. This is in accordance with your daily budget settings and to cover the amount required in the upcoming week. This is how many advertising companies work.

In your particular case, you were charged $25 initially. On the first day of your ad campaign, because you had no maximum daily budget set, you exhausted your balance. As a result, the system charged you again, and once again a day later to cover the expenses for the upcoming period.

Please note, there are options for you to limit your campaign, including setting the maximum daily budget and cost per click.

Hope this helps.