Rontar Ad Exchange: Free Ads

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one.

4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app.

Hope this helps.

Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments:

1. The cost per click you were getting is actually pretty low. It’s lower than you would get elsewhere from similar sources, including Facebook. However, if you still feel it’s too high, you can easily limit the maximum cost per click on the Settings page.

2. So far you’ve had around 34 clicks and have spent $21, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 100 clicks and no sales, but then you’ll see a few sales with the next 100 clicks. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

3. The information about how we bill customers can be found on the Billing page and it is prominently displayed so that anybody can see it. Since Rontar is an advertising company, we charge $25.00 initially and then automatically every time the advertising balance gets low, in accordance with the daily budget settings and to cover the amount due in the upcoming week. This is how many advertising companies work.

If you have other questions or need suggestions for account settings for better ad performance, please reach out to us via the chat in the app.

Hi, thanks for your review and for using our app. Since Rontar is a retargeting app, we show ads to your past visitors only. This means that you should already have some traffic to your website in order for it to work.

Based on the data we have, with retargeting it’s possible to add up to 15% in conversions to what you already have from other traffic sources. So if you have just 3-5 orders a week, it’s difficult to expect retargeting to triple that number.

Hope this helps. Please reach out to our Customer Care if you have additional questions regarding our app or your campaign specifically.

Hi,

Thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for where we show you ads. We show your ads on the websites your visitors go to. To do that, we partner with different ad networks, including the Google network. Unfortunately, most of our partners don’t share the URLs with us. Even if they did, this information would be of no use to you. Our bidding algorithms determine where and when to show your ads, which is much more efficient than trying to exclude the non-converting sites that some ad networks allow on your own.

Hope this helps.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that the number of clicks/orders we generate solely depends on the amount of traffic you’re already getting from other sources. In general, retargeting is capable of adding up to 10-15% in orders to what you’re already getting.

2. Your ads are shown on the best websites within the Google network.

3. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting.

4. So far, you’ve had just 278 impressions and no clicks. It’s too early to tell whether the campaign will be effective or not due to the very low overall number of impressions. Sometimes you’ll get 2,000 impressions and no clicks/sales, then you’ll see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

Hope this helps.