Rontar Ad Exchange: Free Ads

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that we show ads to your past visitors only. Retargeting works best if the quality of your initial traffic is high. If the quality of the traffic is very low, retargeting might not work at all.

2. If you see that your retargeting campaign is not yielding the results you were expecting, you might want to limit your target cost per click/impressions. For example, you could explicitly set your target CPC to $1. Bear in mind though, this may severely limit the number of impressions you’re getting.

3. We have already refunded the not yet spent balance on your account. We don’t refund funds already spent on advertising. This is clearly stated in our Refund Policy: https://help.rontar.com/rontar/en/articles/3124947-refund-policy

Hope this helps.

Hi,

Thanks for your review and for using our app.

The results of retargeting campaigns usually depend on a lot of factors. Normally, for campaigns with lots of impressions and click data, the optimization is done automatically by our algorithms. However, for smaller campaigns that don’t have enough data, the only way to optimize the campaign is to do it manually. There’s simply no other way.

Your campaign manager has already suggested the necessary adjustments but it usually takes more time to see the results of optimization. If you want to give it another try and wait a little bit longer, please reach out to our support team to make additional optimization adjustments.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. So far you’ve had around 1,200 impressions and 34 clicks and have spent $22, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 2,000 impressions and no sales, but then you’ll see a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

2. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPM higher than the average because your ads start showing on premium websites/ad placements, hence your high CTR by the way. However, your current CPC is lower than $1, which is not that high at all. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting.

I suggest you keep your current settings and see where it goes with bigger numbers. If the stats remain similar, you can try to lower your target CPM/CPC in the settings.

Hi, thanks for your review and for using our app. Since Rontar is a retargeting app, we show ads to your past visitors only. This means that you should already have some traffic to your website in order for it to work.

Based on the data we have, with retargeting it’s possible to add up to 15% in conversions to what you already have from other traffic sources. So if you have just 1-3 orders a week, it’s difficult to expect retargeting to triple that number.

Hope this helps. Please reach out to our Customer Care if you have additional questions regarding our app or your campaign specifically.

Hi, thanks for your review and for using our app. Let me clarify a few things on using our app:

1. Your campaign is still in the learning mode, during which you may often see higher CPCs and lower conversion rates. Once the campaign is out of the learning mode, your CPCs will decrease. This is exactly what you might see when starting Facebook campaigns.

2. Another reason for the higher CPCs than normal is your campaign settings. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. This may sometimes result in a CPC higher than the average because your ads start showing on premium websites/ad placements. If you would like to manually limit the CPCs, you can switch to the “Target CPC” bid strategy in the app and enter the maximum CPC you’re willing to pay per click. Bear in mind though, this may severely limit the number of impressions/clicks you’re getting.

3. As for the number of conversions, so far you’ve had just two clicks, which is too few to see a conversion. It usually takes at least a few dozen to see one.

4. When you sign up for the Pay-as-you-go plan, we bill you $25 initially and then every time the advertising balance gets low, in accordance with your daily budget settings, and to cover the amount due in the upcoming 3-4 days. You can see this explained in detail on our Billing page in the app.

Hope this helps.

Please reach out to our support team if you have any questions or need assistance with your campaign settings. We’d be happy to help.

Hi, thanks for your review and for using our app. I took a closer look at your account and would like to make a few comments:

1. The cost per click you were getting is actually pretty low. It’s lower than you would get elsewhere from similar sources, including Facebook. However, if you still feel it’s too high, you can easily limit the maximum cost per click on the Settings page.

2. So far you’ve had around 34 clicks and have spent $21, which is rather low, so it’s too early to tell whether the campaign will be effective or not. It could happen that you get 100 clicks and no sales, but then you’ll see a few sales with the next 100 clicks. This is how it usually works. We have a customer that was in a similar situation to yours. They had almost 4,000 ad impressions and just 1 sale (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

3. The information about how we bill customers can be found on the Billing page and it is prominently displayed so that anybody can see it. Since Rontar is an advertising company, we charge $25.00 initially and then automatically every time the advertising balance gets low, in accordance with the daily budget settings and to cover the amount due in the upcoming week. This is how many advertising companies work.

If you have other questions or need suggestions for account settings for better ad performance, please reach out to us via the chat in the app.

Hi, thanks for your review and for using our app. Since Rontar is a retargeting app, we show ads to your past visitors only. This means that you should already have some traffic to your website in order for it to work.

Based on the data we have, with retargeting it’s possible to add up to 15% in conversions to what you already have from other traffic sources. So if you have just 3-5 orders a week, it’s difficult to expect retargeting to triple that number.

Hope this helps. Please reach out to our Customer Care if you have additional questions regarding our app or your campaign specifically.

Hi, thanks for your review and for using our app. I took a closer look at your campaign and would like to make a few comments:

1. Rontar is a retargeting app, which means that the number of clicks/orders we generate solely depends on the amount of traffic you’re already getting from other sources. In general, retargeting is capable of adding up to 10-15% in orders to what you’re already getting.

2. Your ads are shown on the best websites within the Google network.

3. By default, your bid strategy is set to Auto, which means that we will try to get as many clicks/impressions as possible within your budget, which is $5 a day at the moment. If you’re concerned about the cost per 1,000 impressions, you can switch your bid strategy to Target CPM in the app. Bear in mind though, this may severely limit the number of impressions you’re getting.

4. So far, you’ve had just 278 impressions and no clicks. It’s too early to tell whether the campaign will be effective or not due to the very low overall number of impressions. Sometimes you’ll get 2,000 impressions and no clicks/sales, then you’ll see 5-10 clicks and a few sales with the next 2,000 ad impressions. This is how it usually works. We have a customer that had a similar situation to yours. They had almost 4,000 ad impressions and just 2 clicks (which is low), but the situation changed completely with bigger numbers: https://blog.rontar.com/upgrading-from-the-free-forever-to-starter-plan

Hope this helps.

Hello,

As we can see you used the Safari browser to access the app. Our app is an embedded Shopify app following the best Shopify practices, so it requires 3rd party cookies to be enabled. Unfortunately, Safari doesn't allow this by default.
Probably, later you used another browser to install the app. Then you added your payment method which we have charged.
If that is not what you were expecting, please reach our support team and we will refund the full amount.

Hi,

Thanks for using our retargeting app.

Here are a few comments regarding how we work and your support inquiry:

1. Since Rontar is a retargeting company, we show your past visitors only the products they were previously interested in. That way, we make sure you have a high ROI, and your ad cost is kept to a minimum. That is how retargeting works in general, not just with us.

2. As our support agent pointed out, the ad in your account is just a preview. Your actual past visitors will see the exact products they were interested in.

3. It's not possible to advertise with us if you have adult-related content on your website. The partners we work with have strict policies in that regard.

Hope this helps.