Fairing (Formerly Enquire)

Install the Fairing (formerly EnquireLabs) Post-Purchase Survey to gain unique insights from your own customers.

Our survey data tells the rest of your marketing stack what it needs to hear. Actionable, easy-to-understand insights from the moment you install. No-code setup in minutes on both Shopify and Shopify Plus.

Solve for iOS14 and broken cookies

Consumer privacy initiatives have made it difficult to track performance of Facebook, Instagram, and email marketing. Zero-party data (direct from your customers) is the way to fill marketing gaps and future-proof your brand.

What Can You Do With Post-Purchase Surveys?

• Marketing Attribution. Ask a "How did you hear about us?" (HDYHAU) post-purchase survey to get ground truth attribution direct from consumers, and let them surface new channels to diversify your spend.
• Open-ended, single-response, multiple choice, and follow-up questions to improve clarity of responses. E.g.: “How did you hear about us?”, [If “Influencer”]: "Which influencer?"
• Conversion Rate Optimization (CRO). Ask "How was your shopping experience?" to gather insights on site improvements and increase conversion rates. Use open-ended questions to reveal unknown opportunities.
• Personalization & Segmentation. Ask "Is this a gift?" or "How would you describe yourself?" to segment customers by type and personalize marketing automation for optimal revenues.
• Customer Research. Ask "What product should we make next?" or "What do you love most about our product?" to learn more about your markets, guide your product roadmap, & increase customer LTV.
• For improved attribution modeling, compare survey responses to referring URL & UTM parameters. Surface valuable insights like "Heard from a friend" and converted via a Google Search or TikTok ad.

Question Stream

A programmable timeline of questions, streaming zero-party data to your stack to solve marketing attribution, automate personalization, route CRO opportunities, and more. Every question your customer answers over time helps build a unique relationship.

API Access

If you'd like to automatically export data to your data warehouse or a 3rd-party partner, all plans come with API access to our Questions and Responses endpoints.