Google & YouTube

If you use 3rd party product feed this will brake it.
If you think it will simplify GA4 and google ads Tag it will not, if you using other app for your product feed. It will install and link GA4 but to install and link google ads tag YOU need to use there feed! there is no option in the app NOT to send feed, there is no option in merchant centre to choose your feed either. So once you disconnect on this app from merchant centre it will disconnect and delete google ads Tags as well.
SO if you use other app for you product feed and thinking about simplifying tags this will not work in fact this will override and brake your feed. Customer support will just paly ping pong among 'departments' and will close your case after about 2nd caned response.
Ogh and be careful with Performance Max campaigns will throttle your ads to click farms.
Edit: apparently this app stopped 'purchase' tracking after 1/Jul. so NO you can't even import conversions from GA4 to ads. And yes i'm being bounced around google departments again. At this point its just funny how bad things are. Before thinking about monetarization could you google folks just create APP that sorts tags out???!!! Its BASIC and most important first step to connect to you! And yet its in absolute shambles

Looking for a better app. This one does not pass free shipping form app shipping profiles, very unfortunate.

UPDATE: I received VERY elaborated answer from the customer service of Shopify, which is very impressive. And it DID help me to solve MY problem. Unfortunately it still confirms the inability of this application to deal with shipment profiles from other applications. BRAVO to the Shopify support!

I reported tracking problems seven days ago, and the team hasn't made any fixes yet. Remarketing code is missing in the implementation, and begin checkout and add payment info conversions are not firing. So this channel isn't working as it should. Be careful installing this channel because if the tracking is not working correctly, the optimization won't work as it should, and you will lose your budget.

The old google shopping app was removed and replaced with this app. You can no longer select products to feed over to google merchant center by collection. It pushes you into using a smart shopping campaign which may not be best if you need a custom campaign and only market to certain states. You can no longer search for a specific product in the products area. you can no longer "push" your products into google merchant center. Overall this app sucks compared to the old one and am trying to find a different option to use moving forward which really stinks because November and December are big sales months for our industry and I should not have to make changes to my online advertising and find new avenues this time of year, I should be already set up... like I was.. on the old app.

The app does cut work out in getting the materials to google shopping; however, the freight integration is exceptionally poor. Google will choose the most expensive rate you have. You can manually override, but that takes the value of this integration app down quite a bit

This doesn't work anymore. It was great before, have used on many different Shopify sites and now it won't let me submit any data. Please fix it - thanks.

I find it quite disappointing that because our store currency is in Naira which is because we are in Nigeria, we are unable to use this application. We tick all the boxes and have been using Shopify for 3 years. I do think this discrimination is unfair and we have been trying to use this for over a year now. Would be great if this can be reviewed

worst piece of SH**setup i have ever seen outdated instructions what a joke how embarrassing

I can't see the products I synced from shopify in the google merchant center, and the system does not clearly indicate the reason.

We were also unable to install this app. It didn't provide any information except "[Store Name] refused to connect".