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Have been testing it and can't recommend for now. Conversion tracking for Google Ads with server side performs a little worse than the standard google tracking.
Support is good and responsive (thanks to Jonah, who helped me out a lot with my questions). The Setup is pretty complex and will tke some time!
Will keep it running for a few more weeks and will update accordingly!
Thanks
UPDATE: After keeping the server side tracking running for 8 weeks, the server side tracking is far behind the normal conversion tracking! So defintely not the promised result and for the amount of work to set up and the price for 100 conversion (150 dollar/month) I cannot recommend and will switch back to normal conversion tracking which is free and performs way better. REALLY DISAPPOINTED!
Hi There -- this is Brad, the Elevar Founder. I appreciate you taking to try Elevar and provide your feedback. Google Ads server-side tracking works a bit different than other channels like GA4, Facebook, TikTok, etc. We are only able to send conversions to Google Ads when we have a GCLID, WBRAID, GBRAID click ids from the original session. Google's API rejects when we don't have any of these.
This isn't an issue with your store or setup, but we do see (and share) that it seems to be 50/50 when Google Ads server-side outperforms their client side tracking (which can be configured either via the Google App, GTM, or linked GA4 events). Server-side typically outperforms when post-purchase upsells or other checkout customizations are in place that are known to limit Google Ads scripts from firing in checkout.
There is also conversion modeling that Google now uses to backfill/estimate conversions when Consent Mode is enabled for client-side events.
Other channels like Meta do not have the limitations I've described above so you'll see 100% of conversions in your Events Manager.
I just checked your billing account and I see you're on the Starter free plan (I was going to refund your last month). If I'm missing anything please email me at brad@getelevar.com and we'll refund -- we stand behind and want to honor our 30 day money back guarantee.
THIS IS AN UPDATED REVIEW. We have to admit that in the beginning, we struggled a bit with the app. However, the support that we got with the app from the team is phenomenal! Within an hour we got a video call with the team and they took all the time to explain everything to us and run us through the different options and how to make the best of it. To be honest they actually went out of their way to help us and get us up and running in the best possible way. It is service like this that makes Shopify a fantastic platform with true eCommerce professionals! Thanks, Brad for all your patience and support. We truly appreciate it.
Hi Michael - Brad from Elevar here. I am very sorry for the frustrating onboarding experience you had in getting setup. Here is how I want to make it right:
1) I've already personally responded to your ticket with a Vidyard video walk-through and have offered a 1:1 screenshare to get things sorted today
2) I've offered a full refund - no questions asked
3) If you are still interested in Elevar for sitewide tag management then we'll review your GTM account setup at no charge to ensure your foundation is set up accurately
Thx again for giving Elevar a try and I look forward to making things right.
Great app for setting up Google Tag Manager on your Shopify Store. Would recommend, incredible support as well. Thank you for the help earlier Mario! (Y)
Edit: temp 3 stars as we try to work out the issue with the Elevar team. Will update on a resolution. It's been a painful process thus far, but I appreciate that the folks from Elevar are working to make it right.
Hi Chris - I sincerely apologize for the issue you are experiencing - I understand how frustrating inaccurate data tracking can be. I took a look at your support ticket and noticed that we responded in ~ 8 hours to your initial questions regarding product ID mismatch which you mentioned was resolved. Then yesterday you noted that the dataLayer was empty and the code was uninstalling itself every 15 minutes - lets try to fix this! Typically the only way this is going to happen is if there is an automated deployment in place that is overwriting our dataLayer snippets. The way our app works on install is creating 3 snippets and then calling those in your theme.liquid and checkout.liquid { include elevar-head }. From there everything is self-hosted in your theme and our app does not do anything else.
I'm happy to assist in looking at this issue further with you to ensure your remarketing data is being sent to AdWords properly.
I responded to your ticket last night but feel free to email me directly at brad@getelevar.com as well.
Thank you and again I apologize for the issue you are experiencing.
Brad
To be fair, I am not a developer, nor an engineer. The reviews of the app are good, and the need for good tracking is real.
So far I am only trying to perform the set-up of the app, and it is complex and time-consuming. I fear that the probability of breaking the current tracking is higher (e.g. it is recommended to remove current tracking code to avoid double tracking), than implementing the app adequately without the need to pay the 1000$ implementation fee.
The app provides tutorial videos, which help but are not sufficient.
Thank you for your review. This is Brad, the Founder of Elevar. I'm sorry to hear that the setup is taking longer than anticipated and causing concerns around breaking your existing tracking after making the switch enabling tracking via Elevar and removing pre-existing tracking. You don't need to purchase the expert install for us to help -- our tech support team will gladly help you out over email or a phone call. I'll have our team reach out to you to arrange this help if you'd like.
EDIT: I see our team followed up with you yesterday (28th) reviewing your setup & offering for more help. Please just reply to let us know if you'd like further assistance! Thank you.
Customer service was prompt in responding, but the set up, difficulty, lack of assistance, unappealing dashboard and somewhat misleading app sales page makes this all a waste of time. Might want to bring the technical side of it down a notch and actually offer something above and beyond what is free with GA4. Not worth it.
Schade, sobald ich den kostenlosen Plan abonnieren möchte, taucht nur eine Fehlermeldung auf. Ich komme also nicht weiter und muss es leider deinstallieren.