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Klaviyo's UI is a bit more well-designed and usable than Mailchimp. We switched in order to be able to have more flexibility for what Klaviyo calls "flows" and Mailchimp called "automations".
It's definitely not great though. There are lots of insane caveats. For example there's no way to click on a user and tell where they are in a flow. And there's no way to add more content to the end of a flow and just have it automatically go to everyone that should be sitting and waiting at the end for more.
When we test our emails with mail-tester.com they almost always get flagged with Klaviyo having an IP address in one or more blacklists. Mailchimp never had that problem.
Klaviyo also pointlessly requires a Captcha on every single login.
Thank you for sharing your experiences with Klaviyo! We're delighted to hear that you find our UI more user-friendly than Mailchimp, especially with the flexibility of our flows. Your feedback is noted (flow improvements) and will be forwarded to our product team. If you encounter any other challenges or have suggestions, please share them with our support team. We appreciate your input as we continuously strive to improve our product. Thanks again!
PS: any new improvements are highlighted here https://www.klaviyo.com/product/whats-new
I love the flexibility, segments, and features! The flows are super dope and WILL increase your company's email marketing efficiency! Their customer support is INSANE! They also offer training as well to help those of you that may not know much about email marketing! 10/10. I HIGHLY RECOMMEND!!!
Thanks for the review and for choosing Klaviyo!
prompt reply response. Im getting the hang of this app, after all Im seeing it is user friendly... cool features.. like the service. do recommend
UPDATE: Klaviyo is completely down. Even the main site is not responding.
UNACCEPTABLE!
SO FAR UNIMPRESSED! The system has serious performance issues. All day long no statistics are being returned and the whole system to me seems like its timed out big time. I was once a paying customer and returned but things are not the way they used to be.
Also, dont expect any kind of support from these people on a FREE TRIAL account. You will be lucky if you get a reply and when you do nothing gets resolved. Instead they ignore your email until you do.
What kind of business practice is this? Either you want trail / free accounts to signup or you dont? Take your pick.
1) System issues (since i signed back up)
2) Lousy support (no resolutions)
I know i know, as stated they dont support trial / free accounts. HINT: well maybe you should, thats where your future $$$$ is coming from.
I do not recommend for small businesses. Too complicated to use. The moment a user gets out of a flow that you didn't want them to get out of, you're in a bind. You have to do mind gymnastics in order to figure out how to align your flows correctly. I've also had serious problems with the back-populate function, which they know they need to overhaul. I've also had people kicked out of flows, but the flow says just that they've been "skipped" - big difference between these two things. Klaviyo is very powerful and has some great features, but I'm looking forward to switching because it's simply too complicated.
I'm having a terrible experience. Here's why: I thought Klaviyo would be good because you see it everywhere and integrates with everything.
When I just started using it I was contacted by a sales person. He gave a demo and was classic sales person, using persuasive sales techniques, promising many things, only to have to find out that they don't deliver on those things. One of the main things they promise if you upgrade is that you get access to Live Chat, but the buttons to chat support are NOT EVEN CLICKABLE! So if you have problems you are basically f'd, because there's no way to get proper help. A lot of the features are glichy or don't work the way that you'd like. You get to realize that everything is built for ease of implementation for the developers and not for ease of use and functionality for the user. Honestly, I really gave this software a good try, but because I cannot vent and talk with a person, it frustrates so much that the only place I feel like I can do it is here.
Hi Jordi, I hear your frustration. Live Chat is currently available for customers on paid plans, so it is unfortunate to hear the button would not direct to the feature. I'm going to connect you with a real person on our escalated Support team to help you through these issues. We are here to help! In the future, please feel free to reach out to us at feedback@klaviyo.com if you have a concern.
Really amazing app for a beginners and professionals :)
I think this is a great app. The flows are very intuitive, the wizard is perfect to get setup and all in all it is an app which is easy to work with. The only downside is the limited translation options when you are on the free plan but I plan to upgrade quite soon to avoid working with mixed languages. I would without a doubt recommend Klaviyo to a friend.
Pretty happy with this app, it takes a little bit to get use to, but once you are in deep it is good.
I only integrated this app a few hours ago but it works perfectly so far and I have honestly had a great time customizing several email flows and other marketing tools for my website!
Hey Claire, this is so exciting to hear and thank you for sharing your experience. Welcome to Klaviyo!