Klaviyo: Email Marketing & SMS

Klaviyo's UI is a bit more well-designed and usable than Mailchimp. We switched in order to be able to have more flexibility for what Klaviyo calls "flows" and Mailchimp called "automations".

It's definitely not great though. There are lots of insane caveats. For example there's no way to click on a user and tell where they are in a flow. And there's no way to add more content to the end of a flow and just have it automatically go to everyone that should be sitting and waiting at the end for more.

When we test our emails with mail-tester.com they almost always get flagged with Klaviyo having an IP address in one or more blacklists. Mailchimp never had that problem.

Klaviyo also pointlessly requires a Captcha on every single login.

I am phasing Klaviyo out of my stores because it significantly slows them down, hurting SEO, and cancelation requires an email, the address for which they do not share on their site.

We recently started using Klaviyo and are really happy with it! It's very easy to use and looks great! We tested out a few other email marketing providers for eCommerce and found Klaviyo to be the easiest to use - some other well-known ones were very glitchy!

The app is good and has many different conditions and triggers, but Klaviyo has a massive room for improvement compared to other email marketing companies.

Cons: however, the biggest disadvantage is that they do not have an option that could allow using template inflows, you basically have to create everything from scratch by yourself.

Pros: as I said it has many different triggers and rules that you can set up.

easy to create emails, over the top data analytics, and great customer service. I love the platform. Highly recommend it.

As much as they try to make it sound easy...Klaviyo is not easy unless you are an EXPERT. I am not. Support will not provide support unless you pay them. Their videos are not helpful to me. Seems to me that they would assist as much as possible to get you to the level of meeting the must pay. If it were my business with a free level that required payment once a store reached a certain level, I would bust my butt to help that store get to that level.

I switched from Mailchimp to Klaviyo because Shopify was no longer working with Mailchimp, and I was a little ticked off about learning a new platform, but after taking a day to really dig into what Klaviyo does, I'm stoked.

As a designer first, I can use their email builder to create things pretty much exactly how I want to look - and now that I've setup a couple flows to greet new signups to the newsletter and automate a couple other simple things. I'm very pleased. The pricing (free) is great as I currently have a small wine club newsletter under 250.

Make the switch!

Working with this app actually worth a lot. They save my team's time and reduced complains. Thanks a lot

So far I'm loving it. At first when seeing other people use it, it was confusing. But after getting the chance to slow down and taking the time to learn it for myself, it's not too bad after all and you do get the flexibility to add in your own graphics, gifs, etc. to really make it your own without having to use the basic outlines that's provided. Additionally, everything is just seamless, simple, and straight to the point. Also, I love creating the flows and triggers, too. That really helps. The only thing I wish is that more fonts were implemented aside from your basic helvetica, character spacing, and such. That would help a ton. But, otherwise, that's about it.

I've been using Klaviyo for over a year and have to say it's definitely the best for eCommerce. It's also the most expensive, but worth the price if you can afford it.