Klaviyo: Email Marketing & SMS

Klaviyo offers a ton of great features and powerful tools, especially for building flows and creating segments. The in-app designer is stable, intuitive, and easy to work with, and the documentation is clear and helpful when you need guidance. I’ve found the platform overall very easy to use, and I really enjoy the classes — they’re informative and well done. The CSM reps I’ve worked with have also been very helpful.

Strong marketing capabilities and automation, but improvements in event tracking reliability, documentation, templates, and customer support would make the platform significantly better for growing ecommerce brands.

I do love Klaviyo, I wish there wa s mobile app, even if it was for just email campaigns

Love the app, buts somehow expensive

No complaints aside from the mismatch between the cost and my ability to use it. At $80/month it shouldn't be hard to recoup that investment, but it will involve extra work. I haven't had time to put it to real use. After months of paying for a plan I wasn't using I canceled 2 days after the renewal, and had to jump through minor hoops to get a refund. I think such cases should be automatic and unquestioned by ALL companies, but thank you anyway, Klaviyo.

Klaviyo is great and easy to use. The only thing I will say is when they do updates, really helpful features tend to disappear, which is slightly annoying. Thats the only reason its not 5 star

Great tool, excellent customer support. A lot of technical things to learn before you can effectively use it for the best results. But it seems there is a solution to almost every issue that occurs. Email deliverability is especially tricky, but there a many great tools provided by Klaviyo.

Love the ease and compatibility of Klayvio with my Shopify store. I've been able to run my email marketing as a solopreneur and understand the analytics. If I could change one thing it would be an easier way to sort through uploaded photos, and how do we delete old photos we no longer want in the library? Otherwise, loving what it's doing for my business.

Their customer service is excellent! Really knowledgeable and are willing to spend more time explaining more complex topics. Their response is also very prompt.

Klaviyo is likely the best email-focused CRM available today. If you aren't tech-savvy then you will struggle to use it. It is a deeply complex, and deeply powerful, software. Your business will benefit massively, but only if you dedicate an employee time to understand and use it well. They do, sadly, use generative AI. If they committed to ditching generative AI, as all companies should, then they would get 5 stars.