Klaviyo: Email Marketing & SMS

Very good. Excellent email flows.

Klaviyo has the best support system of any platform I've used. They're incredibly attentive and always provide clear, helpful assistance. I wish every B2B platform was as efficient!

great results

The best at what they do, great campaign flows.

Love Shopify. Its easy and fun to use!

It is easy to use and I love the templates

Nice and simply, but couple settings can be more obvious and logic, also I would love to see preview of all campaigns/flows instead of single mail preview

Once you get it set up it's fantastic. If you're setting up your email marketing for the FIRST time, it will be much easier for you. If your technical experience is more limited and/or you're migrating from another ESP (mailchimp, etc.) just be forewarned, that things are NOT as plug-and-play as the Klaviyo sales people would like you to believe.

PROS: There is extensive klaviyo documentation on everything (but it's also a bit overwhelming).

Once you're on a paid plan you have 24/7 chat support which has mostly been really helpful.

There's an app/integration for almost everything - from reviews to rewards, etc. We were able to drop a couple of our paid apps and put those funds towards klaviyo which was great.

On the surface, the Email builder looks a lot like Mailchimp's, so I didn't expect to be too impressed. HOWEVER, it actually works SO. MUCH. BETTER. It really shines when it comes to customizing between desktop and mobile emails. (huzzah!)

CONS: If you (or your client) hasn't been SUPER organized about their email automations (flows), tags, etc., it can be a lot of work to organize all that in preparation to migrate.

Also, I don't think the onboarding instructions are a great as they could be. They try and get you all synced and integrated right away, but that can lead to missteps.

There are also quite a few technical steps to go through. While they try and make it as painless as possible, if you're new to this or thinking you're gonna get it all done in a day, you may find yourself a bit overwhelmed.

FINAL WORDS / PSA:

1) DO NOT SYNC YOUR CURRENT ESP (mailchimp, etc) with Klaviyo until AFTER you've done your list hygeine!! Lol -

2) Unless you have a simple list and minimal flows, don't expect to get this all done in a day. Give yourself time and grace, especially if this isn't your wheelhouse.

I've worked in at least a dozen ESP's over the past decade and I found this to be more of a challenge than I expected. That said, i'm SO GLAD we've made the move!

My experience with Klaviyo has been amazing. It is easy to use and seamless. My emails are easy to create and design. I have seen more traffic on my website because of the emails and that is always a good thing. I recommend this app to anyone looking to have an easy and seamless email marketing experience.

Great integration with our Shopify store and allows us to communicate effectively with our database on a regular basis.