Klaviyo: Email Marketing & SMS

Klaviyo recently sent an email to say that starting February 18, they will change their pricing policy from emails you sent to ACTIVE profiles that you have. Making my current plan 8 times more expensive than what it was before. I was sending emails to 5000 people only but have 30,000 active profiles. I contacted support about 3 tims to try to understand who those 30,000 people were exactly. One staff from the support tells me in order so know if they are good emails, you should make a test and send an email to everyone and than create a segment to be able to find the inactive profiles that I should delete. I did that. Automatically Klaviyo charges me 800$ (I was paying from 60 to 100$ per month for the last 4 years). I contacted support again to understand and lower my plan. I asked for a credit which an agent called Naranjini confirmed that she will give me. I was able to lower the active profiles from 30k to 15k within a week. This was really time consuming for me. Than Naranjini told me to take my time to clear up my list because I was really busy with the daily operations of my business and that the credit will be appled anyways. The ticket opened by Naranjini got closed automatically so I cannot contact her again to follow up with the credit. So I have to open another ticket with someone else and reexplain the whole story. I did it. Than it got transferred to billing. A guy called MATT sent me an email saying that I now do not want to reduce my plan (WHICH IS COMPLTELY FALSE) and because of that no credit will be applied. He is not aware of the isue and has not read my conversaton with Naranjini. In the email he tells me I am using 30k profiles now. Which is also wrong because I have 15k profiles in my account at the moment. He has not taking my request seriously, has not read anything and changes completely from what Naranjini had told me in the chat transcript. After more than 4 years of being a loyal customer, Klaviyo just lost me ... Im going elsewhere

Email marketing has been the single best investment I have made in over 12 years of running my ecommerce business. Klaviyo facilitated this and today is consistently responsible for over 35% of total business revenue. That makes a big difference when your business turns over millions!

Easy and with a lot of tutorials so you can figure out how most things work. Set up is easy with loads of templates or you can create your own.

Great email platform and integrates really well with Shopify. They've got all you need to set you up for success in the email space! Great support if you are on Klaviyo enterprise plan.

We’ve been using Klaviyo for our business, GatorStrike Pickleball, and it has been an absolute game-changer! As the creators of premium pickleball paddles, we needed a platform that could help us connect with our growing community and showcase our products effectively. Klaviyo’s robust email marketing and automation tools have exceeded all expectations.

From seamless email campaigns to personalized customer journeys, Klaviyo has made it incredibly easy to engage our customers and drive traffic to our website, https://www.GatorStrike.com The analytics and segmentation features allow us to tailor our messages, ensuring we reach the right audience every time.

We’ve seen a significant boost in customer engagement and sales since integrating Klaviyo into our marketing strategy. If you’re looking for a reliable, data-driven marketing platform to grow your brand, Klaviyo is the way to go!

Thank you, Klaviyo, for helping GatorStrike Pickleball stay ahead in the game!

They got greedy! I've been their customer since 2017, and I only send emails every now and then. My only use for Klaviyo is their flows and email forms to automate my business for $25 per month, which includes a 5,000-email allocation. I have 17,000 email subscribers, but I'm not a heavy sender—I only send emails during holidays and sales.

Now, their recent change is forcing me to pay $400 per month—a massive jump from $25—just because of active email profiles. What a shame. They got greedy.

I'm now in the process of switching to a new email provider, and I'm sure there are better options out there. Goodbye, Klaviyo. Hopefully, you rethink this long-term decision because you're losing loyal customers like me.

Klaviyo has made sending promotional emails a breeze. Love how easy it is to add new emails through Shopify POS and through our website. Copying campaigns and blocks super easy too, saving time and optimizing our reach. Highly recommend!

Great customer service, especially when I'm in a pickle and can't understand how things work properly :) The system is great, but there are a few things that need tweaking like being able to open a profile in a list, and then hit the back button. You should be able to go back to the list you were in, not go to all profiles.

Great app!! Not only does what it says, but the support has been super helpful. As a new store I couldn’t afford to leap in deeply due to costs, and they were still very helpful in getting me set up at a level to grow my business. Def recommend.

Klaviyo is an easy-to-use platform that is robust enough to grow with a business, and straightforward enough to get junior staff trained & ready to utilize advanced features/functionality in a hurry.

The amount of content provided in the Klaviyo knowledge center is excellent, and I especially appreciate the amount of content marketing the team does by way of publishing best-practices, benchmark, and other such guides.