Lifetimely LTV & Profit

Calculate and project your profit and customer lifetime value (LTV) with the preferred analytics and reporting app of industry leading D2C brands.

In your Lifetimely analytics toolkit, you’ll find:

• A comprehensive and automated P&L that can be set up in 15 minutes
• Custom dashboards displaying your choice of KPIs and detailed marketing metrics
• Precise customer LTV calculations and cohort analysis, with tools to help you find profitable customer segments and determine appropriate ad spend
• An AI-powered predictive LTV model that accurately projects LTVs and profit for every cohort
• Industry benchmarks that show how your metrics compare to similar Shopify stores
• 7+ in-depth reports that reveal important patterns in your customers’ buying habits

Put together, you’ll discover actionable retention insights to help guide your business towards higher ROI practices.

Customizable dashboards, analytics, and reports

When you sign into Lifetimely for the first time, we automatically pull your order and product cost data from Shopify.

From there, we help you enter/integrate all other expenses, whether that’s ad spend, finalized shipping costs, COGS, or a cost that’s uniquely yours.

Next, we’ll generate a P&L that tracks all of your KPIs in real-time, with the option to receive these figures in a daily email report.

And if you want more control over your metric tracking, you can create unlimited custom dashboards displaying anything from high-level P&L metrics to campaign-level marketing data.

Cohort retention analysis and lifetime value calculations

It’s a simple but critical question: How much are your customers worth to your business over time?

The Lifetime Value Report gives you concrete answers to this and much more. It’s like cohort analysis on steroids. You’ll find:

• Advanced filters to discover differences in LTV based on marketing channel, product, coupon code, and more
• A CAC Payback Tool to calculate ad spend break-even points
• 8+ different LTV metrics to measure customer value over time

Future LTV projections (PLUS)

Lifetimely is the only Shopify app that projects the LTV and sales of your customers month-to-month. You’ll discover:

• How much to spend to acquire new customers, and how that ad spend is best allocated
• Which marketing campaigns deliver the highest ROI
• How to plan financially based on future revenue

Industry benchmarks and insights

How does your ROAS stack up versus other stores in your category? What about your retention rates? Leverage our unique industry-level data on 11 key metrics to identify areas for improvement and set achievable targets.

Integrations

• Ad platforms: Google, Facebook, Bing, TikTok, Snapchat, Pinterest
• Other: Google Analytics, ReCharge, ShipStation, Klaviyo