Littledata ‑ Customer Tracking

Two of our Shopify stores were using Littledata, but one of them has been experiencing ongoing issues with Facebook CAPI and Pixel, where Littledata fails to pass the fbc and fbp parameters to our Facebook Pixel. Despite seeking support for over two weeks and reaching out multiple times, the support team repeatedly assured us that the issue had been resolved or would be fixed soon. However, the error rate continued to rise, leading to wasted ad spend for over two weeks.

Additionally, the support team lacked transparency regarding what actions they took to fix our conversion tracking, leaving us completely in the dark with no clear solution. Unfortunately, this has resulted in a costly lesson for us, forcing us to seek a different provider.

Absolutely terrible customer service. Reached out to them 6 hours ago and still have not heard anything back. Their app broke our site and they will not respond.

Littledata did entirely fix the missing transactions issue for us. However, whilst doing that, it completely skewed the attribution of our CPC & Organic traffic - something we couldn’t accept as it made our Ads reporting even worse, which was the whole reason we installed.

I am understanding of apps not always working perfectly but when I reached out to the support team, they totally gaslit me - pushing back saying it must be a GA4 issue, sending me random Google documentation that wasn’t relevant, generally wasting hours of time.

I advised I would be uninstalling, and only then did they escalate the issue. After this, they came back conceding that it was Littledata that caused the attribution issue, that there was nothing they could do and offering me compensation.

If you do install, watch your attribution graphs closely, as well as your device/location reporting. It isn’t the one stop data solution it claims to be.

Their customer service basically doesn't understand any technology, I asked them to help me install google purchase events, but they basically couldn't provide any help. I wasted almost a month on this app and got nothing. Sales fell sharply. It is not recommended to use this app, it is a huge trap

Absolutely zero value in this app the native shopify integration is absolutely fine. It messes up all your connections later down on road.

Don’t bother! Find something else!! The littledata app isn't tracking the events well. Some days it misses 100% of the events, some days it counts double. The biggest issue is that it is attributing the ads incorrectly. Sales generated by one ad is attributed to a totally different ad. The support is slow and useless. I'm seeking help with events on FB but they're tell me how to fix it in google analytics. Therefore this app should be removed before it starts ruining things better yet don’t install it!!!?

**Update: They're apparently addressing this issue in a new version of the app**

If you're like me and are used to looking at your reports by SKU and have a good SKU naming convention to make report reading easy and fast, this app will require you to add an extra step to see your SKUs again since they send Shopify IDs to your SKU column. They need to address this issue. I couldn't even look beyond that point at the rest of it. Now I'm looking at the last 30 days of sales data and I can't tell what I'm looking at.