MagnifyProfit

Magnify Profit is our go-to app for analysing revenue and ad expenditure on our store. There's a few other apps which touch on the individual aspects handled by Magnify Profit out of the box, but we haven't found any other which brought it all together.

What I most appreciate is immediate overview of all our advertising platforms, with statistics such as customer acquisition cost, presented side-by-side with customer lifetime value report. The thoughtfulness with which the different reports have been composed makes it so much easier to strategize our marketing campaigns---especially in busy periods like now, right before BFCM.

Last but not least, Magnify Profit team is full of rockstars who are always available to troubleshoot any doubts and address user requests. Thanks guys!

“We really like the P&L automation feature, which can automatically tracks all our costs, like COGS, shipping fees, and marketing expenses.”

We’ve been running ads for our Shopify store for a while but were never sure if we were spending our budget effectively. The Marketing Efficiency Report from MagnifyProfit changed that entirely.

Using this tool, we quickly identified key areas where we were underperforming. For example, our ROAS (Return on Ad Spend) was sitting at 4.87, but the break-even ROAS we needed was 5.62. This insight alone helped us realize we were not covering costs on certain campaigns.

We're really impressed with the acquisition analysis report from MagnifyProfit, which allows us to compare the marketing efficiency of various channels like Google, Meta, Bing, Tiktok, Pinterest and more, all in one page.

The ability to automatically generate insights from various sales & marketing channels and other online data sources is a game changer. I no longer have to spend hours crunching numbers and entering data into spreadsheets. This app does it all for me!

But what truly sets this app apart is its predictive capabilities. It forecasts my store's profitability based on each customer's lifetime value and acquisition cost. This feature is invaluable for making informed decisions about marketing strategies, customer acquisition and allows me to allocate resources more effectively.

Moreover, the user interface is intuitive and aesthetically pleasing. I can quickly access all the data I need, and the app's visualizations make it easy to understand and act upon the insights provided. I'm very excited for other features, analysis and capabilities this app will release in the future.

In summary, this app is a must-have for any business owner looking to streamline financial management, increase profitability, and make data-driven decisions. It has made my life easier. I can't recommend it highly enough. ⭐⭐⭐⭐⭐