Microsoft Channel

I tried using this app, but the ad spend budget it recommends is huge. Either way, i tried it, and the app is only showing me how much money I've spent but nothing for conversions, sessions, etc... I have to go to their ad manager to view these numbers. Microsoft support has not been helpful in resolving these issues, and I was told that this is "expected behavior". In contrast, google advertising displays everything accurately.

DO NOT use this app. It's set up in such a way that it will start advertising campaigns on its own without you knowing about it until you get a bill.

After integrating the Microsoft channel into my Shopify store, I promptly received a notification stating, "We regret to inform you that your store cannot be approved after careful review. Please reach out to Microsoft Advertising Support." It was perplexing to receive such a swift response, so I contacted the Microsoft team for clarification. Unfortunately, they informed me that my account had been completely blocked. I requested them to provide a reason for the blockage in order to address and rectify the issue, but they responded by saying they were unable to assist me with this matter.

I keep trying to set up the app, and get the error message: Oops, Sorry. An error occurred while processing . . . I contacted Shopify and was told that it was a temporary error. I was then told a day later that all admin now had access. I guess that was all admin except for the others like me who are writing a similar review of this experience. The app is unusable. In addition, I have contacted the Microsoft Ads app developer, but have received no response, only a survey asking for our satisfaction.

A complete waste of time. Countless hours, e-mails and phone calls with Shopify and Microsoft Advertising support. This app has caused my Merchant Account to be suspended, fed incorrect data about my products to Microsoft, and as a result, I am not able to run ads. DO NOT INSTALL THIS APP. It will cause you thousands of dollars in lost sales.

I sell handmade candles in Canada. I was instantly banned and it took Shopify developers and support weeks to remove the buggy ad in my Admin. I tried appealing and they said it was permanent. This is an above-board company that is compliant in all ways possible. It's disgusting that a company as large as Microsoft will permanently ban advertisers for their small businesses, with no possibility of recourse or appeal, using AI. Do they not make enough money on SMB's behalf? I guess Candles are quite dangerous.

The app isn't working the way it should and you end up just flushing your money. I own several stores and all have same issue. Support is terrible! They use every chance to send you off. I'm a month into having contacted them and they still have their heads in the clouds. The ISSUE: it won't pass Product Type into Microsoft Ads account and it's impossible to categorize products there without it. Can be done manually if you have 10 products, but when you have multiple stores and thousands of products... For a paid product, one that is used by thousands of stores this is beyond unprofessional and unethical.

Do not attempt to use this app if:
• your store name uses an ampersand (&) because Microsoft Advertising won’t allow you to use it.
• you sell products that require you to use an estimated sign (℮) in the product variants because MA doesn't understand what it is. I had a horrible user experience attempting to set up my MA account, so I followed their links to submit feedback. My email was returned to me because their IT would only allow individuals within Microsoft to use the email alias publicly displayed. I tried using another link to give feedback and that returned a 404 page. I am still trying to delete my account but their help pages are out of date. I am going to require the use of a support specialist because the site won’t give me a clear way to delete my account. I wasted a lot of time trying to get this tool to work for my business. I would not recommend this app.

You cannot remove your payment information once it's entered without contacting Microsoft and you cannot delete an account at all. They do not allow deletion just inactivity.

App no longer works, and No feeds are generated. Only a blank screen loads. 5 days and Microsoft support have yet to respond to 3 tickets. It's useless.