Novel Video Section & Carousel

We were able to install and launch the Novel Video Section & Carousel in just a few clicks—no developer needed. The interface is clean and intuitive, making it easy to showcase UGC video in a way that feels elevated and on-brand. What really stood out was the support team: fast, thoughtful, and genuinely collaborative. They worked closely with us to match the app’s styling to our exact brand guidelines, even writing custom CSS where needed. A great addition to any tech stack.

The experience with Novel has been world class. The product is incredibly easy to use, the documentation and wiki of information is impressive for a young company, and the support is world class. We have seen a significant improvement on revenue per visitor for the pages we have A/B tested with Novel embedded stories and carousels. The founder and team are super attentive and helpful, and would highly recommend brands try this out.

We've loved using Novel for SideDish! Our products are super versatile and the shoppable videos are great to be able to explain to customers how to use the products and why we're different. We also love to showcase recipe videos which the app has been great for. Highly recommend for any product!

Easy to use – we see 10-20% of users engage with the content on both landing & product pages, so clearly it's actionable content. Developers worked with us on a plan to bridge the gap between growth & scale, which is much appreciated. Would recommend.

Edit: After I left my review, the support team reached out and helped me fix the styling issues I was having. I really appreciate the extra assistance!

So far, it's great! Slick UX, and very easy to set up. My only complaint is that I'm not able to get the font on the headline to match our theme properly. Not sure what I'm doing wrong but I submitted a support ticket.

The team at Novel is great—very responsive and hands-on. Any question I've ever had has been promptly resolved, and they've been willing to take time out of their day to get down into the data with me. We perpetually see interaction and conversion through our shoppable videos.

Hands down THE best app to show UGC content. Easily embed anywhere on our page and it just looks beautiful.

On the front end, the big plus is that you can show the product(s) featured in each video (I would love for the load speed to improve here - when the product recommendations show up)

On the backend, the analytics are simple & straightforward (in a good way). Attribution can easily be seen through either each collection or each product, making it easy for us to optimize and prioritize which videos to show up first.

Overall, I cannot recommend this app enough. It has increased our customer experience a ton.

I've had a fantastic experience with Novel! The team has been excellent to collaborate with and responds quickly to any questions. Getting started on building your journeys is straightforward and fast. Their performance metrics are valuable, as they track engagement and sales for each journey, making it easy to optimize successful content.

I LOVE this app! For a long time, we were looking for a way to enhance our site with video. We're very active on social media, and this was honestly the perfect solution—easy to set up, seamlessly connect to our socials, and curate videos for specific pages. Plus, we can effortlessly use assets we’ve already published to enhance the customer journey on our website. I highly recommend it—10/10!

This app has saved us SO much time in easily uploading videos to our website. The unique options such a small circles on landing pages, or full verticals anywhere on the site makes this completely customizable. We connected with Joe- the cofounder and her personally helped us feel comfortable with the app.

Highly recommend!!