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Pricing is a Scam. They show one price here and on their website it is totally different. They tell me they bill based on the Amount of contacts not the Subscribers. I smell a RAT, stay away!!!!!!
Thank you for sharing your experience. We understand why seeing different prices on Shopify and our website would feel frustrating, and we’re sorry the pricing structure did not come across clearly.
The Shopify App Store shows our base starting price of $16 for the Standard plan, which applies to accounts with up to 500 contacts. Pricing scales based on the total number of contacts in your account, which is why you saw a different amount when viewing plans for your specific account audience size.
Our billing is based on billable contacts, which includes both subscribers and non-subscribers. Non-subscribers are contacts who can still receive valuable automated emails like abandoned cart reminders, order confirmations, and post-purchase follow-ups through our platform. We understand this model can feel unexpected, especially if you were anticipating billing based solely on subscribers, and we appreciate you sharing that feedback with us.
We're aware that the way pricing is displayed on Shopify has caused confusion, and our team is actively working on making this clearer. Your feedback is valuable to us, and we're grateful our support team had the opportunity to work with you directly to find a pricing solution that better fits your needs and business goals.
Their fast and knowledgeable customer service has made integrating their marketing a lot easier than other options. It's also great to have a free option to start with while growing a business that can later sustain the paid tiers it will need.
We're really glad our team could make the integration smoother for you! It's exactly why we built a free tier that grows with you, so you can focus on building your business now and scale when you're ready. Thanks for trusting us with your marketing.
I’ve been using Omnisend for my Shopify store since mid-2023, scaling my business and upgrading my plans as we grew. Like any complex software, there are occasional technical hiccups or features you wish worked slightly differently, but what truly sets Omnisend apart is their phenomenal customer support.
Recently, I had some complex concerns regarding my account, UI, and some specific workflows. Instead of giving me generic copy-paste replies, the support team (huge shoutout to Mariia, Eduarda, Kayque, and Emna!) actually listened, escalated my case, and worked with me to find a solution that proved they genuinely value long-term, loyal customers.
The automations are powerful, the email builder does the job, but knowing there are real, empathetic humans behind the chat who care about your business makes all the difference. Highly recommended for any serious e-commerce brand that wants a partner, not just a tool.
Thank you for sticking with us through your growth journey since 2023! We'll make sure Mariia, Eduarda, Kayque, and Emna see your kind words. You're right that real support makes all the difference when you're scaling, and we're genuinely invested in seeing your store continue to succeed.
Just signed up a couple of months ago. The pricing is exactly what we expected it to be and there were no surprises (despite what some other reviews state). We came from another large provider and were treated like just one of 1000's of their customers. When problems started, we had nowhere to turn. We looked at 2-3 other, very large providers, but could not warrant spending nearly $1000 a month, so we turned to Omnisend.
Omnisend has some great features and some that do cost extra if you decide to add them. But, they have a GREAT feature where you do not pay per email, but rather per email that you CONTACT. That alone has really driven down our costs.
Overall, we have been happy, continue to learn and tweak the system and hope to keep using it for years to come.
Thanks for this! It's great to know the contact-based pricing is delivering the cost efficiency you needed. Switching from a large provider takes confidence, and we're here to make sure that decision keeps paying off as you refine and scale. Looking forward to being part of your success for years ahead.
Super responsive (and helpful) Support Team!
We really appreciate you highlighting the team! We know responsive support makes a real difference when you're managing your marketing. Thanks for recognizing their work and for sharing your experience here.
Just a heads up — DO NOT USE THIS APP
They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI
Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.
We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.
After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.
Generally easy to use / mostly intuitive. Like all apps, there are some limitations. Customer service is usually relatively fast, which is appreciated when challenges arise. Most recent round of support was with Isabelle and she helped me solve things pretty fast.
Fast support when you need it most really does make a difference, so glad that came through for you! Easy to use day-to-day and reliable help when challenges pop up - that's the experience we aim for. Thanks for the honest feedback. Four stars is a great start - we're committed to closing that gap and earning your full confidence.
Omnisend has opened doors I had been contemplating entering for a long time. It gave me the tools to communicate with customers in a structured way through email and automation, which has made a real difference in how my brand operates. The platform is intuitive, reliable, and makes it easier to stay connected with customers without overcomplicating the process.
That's wonderful to hear, it sounds like you've found exactly what you needed to strengthen how you connect with customers. We built Omnisend to be intuitive and reliable for exactly this, so your brand can focus on growth without the complexity. Excited to support your continued progress!
Fantastic tool for reaching customers directly through email. It integrates seamlessly and has been a great addition to the site. Highly recommend!
Really appreciate you taking the time to recommend us! It's fantastic that Omnisend is helping you reach customers effectively. Excited to support your continued success as you grow those connections.
Johnny was very responsive and helpful. He replied quickly, asked the right questions, and helped me troubleshoot the issue efficiently. Although the issue turned to be a syncing delay, his guidance helped me identify what was happening and confirm that everything was working correctly. Thank you for the excellent support.
Great support removes blockers fast, and that's exactly what our team is here for. With everything confirmed and running correctly, you can stop second-guessing the setup and put your full focus on scaling your store. Johnny took care of it the right way, and knowing it made a real difference for you makes it even better.
