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Just a heads up — DO NOT USE THIS APP
They promote one price to download the app and another price to send texts/emails, which sounds fine… BUT they later charge $500/month to keep the app active and up to $1,200 to send texts/emails. That was not disclosed in the original pricing, so please be careful before committing! Their response is a lie FYI
Thank you for taking the time to share your experience and for flagging your concerns. We understand how frustrating it can feel when pricing doesn’t match your expectations, especially if it seems unclear at the start.
We want to clarify that Omnisend does not charge a flat mandatory $500 monthly fee just to keep an account active. Our pricing is based on the selected plan tier and usage, including contact count and optional add-ons such as SMS. From what we can see, you were using a plan subscription alongside additional SMS credits purchased separately. While this setup is available, it is not always the most cost-effective option, and we understand how this could lead to higher-than-expected charges if not optimized.
After reviewing your account, we found that your charges have remained consistent throughout your billing cycle, with no unexpected increases. That said, we genuinely want to help clarify any confusion and make sure your plan works for your business. Our support team has reached out to you directly to review your billing in detail and explore options to optimize your pricing setup based on your actual usage.
The best platform EVER! I have been using Omnisend for a number fo years now and I have always been so impressed with the platform. When I have experienced a little issue (which has been probably once in this time I have been using the platform) they have been incredibly helpful in getting it resolved for me. Thank you Omnisend, I can't tell you how much time you save me in building emails (because its so easy) and how much you have helped grow my business. Thank you!
This really means a lot, thank you! Knowing we've been a reliable part of your business for years and helped you save time while growing is exactly what we're here for. Thanks for trusting us year after year.
I’ve been using Omnisend for my Shopify store since mid-2023, scaling my business and upgrading my plans as we grew. Like any complex software, there are occasional technical hiccups or features you wish worked slightly differently, but what truly sets Omnisend apart is their phenomenal customer support.
Recently, I had some complex concerns regarding my account, UI, and some specific workflows. Instead of giving me generic copy-paste replies, the support team (huge shoutout to Mariia, Eduarda, Kayque, and Emna!) actually listened, escalated my case, and worked with me to find a solution that proved they genuinely value long-term, loyal customers.
The automations are powerful, the email builder does the job, but knowing there are real, empathetic humans behind the chat who care about your business makes all the difference. Highly recommended for any serious e-commerce brand that wants a partner, not just a tool.
Thank you for sticking with us through your growth journey since 2023! We'll make sure Mariia, Eduarda, Kayque, and Emna see your kind words. You're right that real support makes all the difference when you're scaling, and we're genuinely invested in seeing your store continue to succeed.
Their fast and knowledgeable customer service has made integrating their marketing a lot easier than other options. It's also great to have a free option to start with while growing a business that can later sustain the paid tiers it will need.
We're really glad our team could make the integration smoother for you! It's exactly why we built a free tier that grows with you, so you can focus on building your business now and scale when you're ready. Thanks for trusting us with your marketing.
i just wanted the plan you can see here on the app store, $16
/ month - EVERYTHING in Free plan, plus:
6,000 emails/month
instead, after installing the up. this plan dosen't exist, and they wanted to charge me 600$ / month!!! that is crazy
Thank you for taking the time to share your experience. We understand how disappointing it can be when the pricing you expected doesn’t align with what you see when reviewing available plan options.
To clarify, the $16 plan shown on the Shopify App Store is a starting price and applies to stores with up to 500 contacts, including 6,000 email sends to that audience. As the size of an account’s contact list increases, pricing adjusts automatically to the corresponding tier to support that audience size. (https://www.omnisend.com/pricing)
Omnisend pricing is based on the number of contacts rather than only the number of emails sent. Even if email volume is low, supporting a large audience still involves deliverability, compliance, and infrastructure costs, which is why we do not currently offer a purely pay-per-email model, though this feedback has been shared internally.
We recognize that this pricing structure can feel misleading when the audience-size limits are not immediately clear, and we appreciate you calling this out. Our team is actively reviewing how this information is presented to make expectations clearer upfront.
If you decide to review your options or need support at any point, our team is here for you.
We had a complex technical setup involving multiple domains (.de and .com) and custom Shopify Flows. Johnny from the support team was incredibly patient and professional. He helped us debug the logic and verify our DNS settings until everything worked perfectly. The 24/7 support is a game-changer for international stores. Highly recommended!
Thanks so much for the kind words about Johnny! Complex technical challenges like yours are exactly where our support shines, and we're glad he stuck with you until it all clicked. That 24/7 access really does make a difference when you're managing international operations.
Great app, I really like it! Thiago was there to answer my question quickly and I really appreciate it. I also like their webinars, they are very useful and fun.
The only thing that I would like to be added is sending SMS campaigns based on my subscriber's time zone instead of mine, and I hope this will be added in the near future.
We really appreciate this! Thiago and the team will be happy to know their support made a difference, and we're glad the webinars are hitting the mark for you. On the timezone SMS feature, we hear you, and our product team keeps track of requests like this as we plan what's next. Thanks for taking the time to share that with us, and we're excited to keep supporting your success!
We’ve been with Omnisend for over five years now, and honestly, it’s become such a core part of how we grow. Every time I reach out to support, I feel genuinely taken care of. Karen, Mathias, and the whole team make my job feel lighter - they’re quick, thoughtful, and always full of ideas that help our growth bloom even more.
I’ve tried plenty of email platforms over the years, and Omnisend is the one that lets me breathe a little easier. Segmentation, design, and analytics all just feel simple, intuitive, and stress-free in a way I didn’t know was possible.
Thank you for sharing this thoughtful reflection. We’re honored to have supported your growth for more than five years, and it’s wonderful to hear that segmentation, design, and analytics continue to feel intuitive and stress-free for your team. We’ll make sure Karen, Mathias, and the rest of our support team hear your kind words, they’re committed to helping you grow with clarity and confidence, and it’s great to know that experience shines through.
Omnisend has been a breeze and a huge breath of fresh air since we started to use it.
We come from Klaviyo, and now we regret spending so much time, energy, lost nights and even money (although the money is the least important part) with Klaviyo, which is an outdated, clunky, and nearly impossible to use app (due to it's counterintuitiveness).
But, in a way, I don't regret trying Klaviyo because now I know that I haven't missed anything by moving away from Klaviyo. So, if you're unsure, if you see most people online recommending Klaviyo, I say go for it, try it for yourselves for a couple of months, and then try Omnisend.
- and I say this as a marketing manager working in marketing for nearly 20 years now.
Klaviyo may be marginally more powerful in a few aspects, specifically, some extra segmentation features, and some extra flow logics and triggers/hooks - but these extra things are so marginal that you'll probably never use them unless you're some sort of a large corporate brand selling over multiple markets/countries, and coming up with some unnecessarily complicated campaign logics.
Omnisend can do 90-95% of all that already, and they're improving every day.
As a store and business owner, you'll spend most of your time in the marketing platform. If that's not a pleasure to work with, then you'll curse yours days. Omnisend will make you love your job again - that nice and easy and straightforward is to work with it.
Omnisend's customer service is top. Always available within minutes, and always knowleadgeable and helpful. Klaviyo, literally, has no customer service (despite claiming they're the more advanced solution, and charging a higher premium for their service) other than 24 hour email - and most of the times they just give you basic/generic links to their help files, or just outright tell you they can't help you and that you need to hire your own developer or whatever - unnaceptable.
Not to mention that Omnisend is fairly more affordable, and offers a much better deal on SMS plans too.
Omnisend is, literally, the backbone of my store and business now - and once the automations are set up (we have about 15 of them so far, each with multiple series of emails), watch it do wonders (of course, assuming your website is in right order as well).
I've seen a few other negative reviews here - I just don't understand what's the matter: customer service is top, and the pricing is pretty straight forward (just because some people don't understand the pricing, it doesn't mean it's not clear or a reason for a negative review - and if you can't afford it, just use something else, but it doesn't mean the app is bad).
We really appreciate you taking the time to update your review. Your defense of our pricing and support really means something to us, and we're glad you see the value in what we've built. With your automation setup driving results and your experience making the platform work hard for your store, we're proud to be your backbone. Here's to continued success together.
I just switched over from a different platform. Love it so far! Monthly costs are a fraction of what I used to pay. Platform itself is nearly an identical user experience, making for a seamless transition. I was set-up with two account reps that have helped me transition my account and contacts list. They are awesome and have greatly helped with the account set-up. I have a regular meeting scheduled with a rep moving forward to help me with my account and best practices.
Love that you're already seeing major savings without sacrificing the user experience! Your account reps are there to make sure the transition is smooth and you're set up for success from day one. Looking forward to seeing what you accomplish with Omnisend!