Omnisend Email Marketing & SMS

Horrifyingly bad.
We were billed 201.60 USD for 27127 subs in June (our first month) and now they charged our card with 336.28 USD for 24159 subs in July! The subs went down in the first place because they accidentally suspended our account and asked us to clean our list using a paid 3rd party tool. They then said oops sorry that email was a mistake and should never have been sent but they never offered compensation - instead at month end they billed more than 50% extra for no reason!
Regarding the platform it is clean and minimally designed which is good, that much I can say. Congrats to the design team but the functionality is a horror show:
Digital items & out of stock products surface in their recommended products module - so if you have a fast-selling item that is sold out or a shipping insurance that can't be bought on its own - this is what the "AI" will recommend.
Shifting from trial to paid, resets the accounts and switched all your automations off - an absolute nightmare Integrations such as review apps are buggy
The UI is unintuitive and poorly labelled (there is a form which is not a form, an order placed trigger which doesn't trigger on order placed, filters placed below a trigger which operate as filters above a trigger, puchase date not in last 90 days can include customers who did purchase in last 90 days etc etc)
Presets don't work. The memory is faulty so you have to constantly change colours and fonts back to what they are supposed to be regardless of how you setup presets.
Signup forms require custom CSS to not look broken on mobile
If you pay to remove omnisend branding, it won't automatically remove it like any sensible app, instead you have to go through every single email and remove manually including all future emails, completely unnecessary manual work.
Customer support is disorganised and takes an incredible amount of back and forth before anything is escalated. And then you need to wait 48 hours for a qualified "reply"
ROI is over-attributed vs Shopify & Google analytics
No suppression list - so they will stop you from ever using your own push / sms channels for birthdays for example if you decided to sunset email addresses. a blatant attempt to lock you into / make you upgrade to their push/sms services.

sorry but i found it too complicated to work on, it takes me out of shopify to create email and select one by one product to add there ......

Extremely poor customer service. In comparison to other apps on shopify this app is painful to use. Move on from this one.

TL;DR: If you're looking for an email app that offers a decent and reliable email automation system, omnisend is NOT going to work for you. I switched to activecampaign after a month of dealing with shortcomings and glitches on this app, and I've never been happier. I suggest you do the same. Based on my experience, this app is great for beginners who want an easy to use software with decent templates. If you're an intermediate or advanced email marketer who's looking to run automations, I can guarantee that this won't do the job. I usually don't leave reviews. But I feel obliged to do so in this case, because the ratings for this app are very misleading. This app is rated so highly because of the ease of use, and a very responsive support team that gives out discounts to unhappy customers generously. The software itself is very mediocre.

EDIT 2: Another 2 weeks into using this, I found that the split feature for automations was not working properly. I had set up a sequence that would send subscribers an email only if they were given a certain tag. 1 week in, I found that all the subscribers in the automation were being sent this mail, even though they were not given the tag. I got in touch with the support team, who then confirmed that this was indeed a bug. They told me to stop the automation, and said they'll get back to me with a fix soon. They didn't give any specific dates. My subscribers have been sent random nonsense because of this glitch - people who haven't asked for or bought anything have been sent '[product] has been sent out' mails.

EDIT: Xenia from omnisend got in touch with me, and she was very helpful throughout the process. They did propose a couple of workarounds, and shared some features unique to them, that I might find helpful. Although there are still some critical features that I would like to have on this app, I understand that they're working on it. Hopefully, these features will be up soon.

INITIAL POST: I was looking for an email marketing app after migrating my website to shopify. Went with omnisend because of the great ratings. I've been trying salvage my decision and put this app to good use for 2 weeks now - but it's really just under-equipped and overpriced.

Basic features that were available for free with my previous CRM, like choosing which days of the week automation emails go out, are not available on omnisend. I now have important promotional mails that will go out on Sunday, when nobody opens or reads them, and I can do absolutely nothing about it.

I can't see which email workflows my contacts have gone through, and which emails they've received. I've had customers go through multiple sequences concurrently and receive multiple emails, because of the limited logic in the automation workflows, and the inability to see who's being sent what in which workflow.

These are just a couple of examples of issues with this app. I could go on and on about other areas sorely in need of improvement. I got in touch with the support team twice, and all I got was that they'd raise this 'as feedback to the product team'. No workarounds, no concrete followups.

And the worst part is that I have to pay between USD30-USD99 for this, when I could get all the features, plus more for a fraction of the price on other platforms - like activecampaign, sendinblue or mailchimp + zapier.

I don't know how this app is rated 4.8 stars. Either people review it too quickly before they get to the features, or they just need a very basic email marketing app to send out simple campaigns (in which case there are a ton of free options out there).

WARNING -- STAY WITH CHIMPMAIL.

Here is my experience. I created a campaign and installed a mailing list.
Notice: "Your account is blocked because your list is dirty".
Result: Missed campaign launch date.

Next-- I paid $50 to clean 5000 email addresses and run a campaign again.
Result: Lowest open rate of any campaign, and highest SPAM response of any campaign I have used.
Notice: "Your account is suspended due to 3% spam rate".

I have successfully used Chimpmail without the same level of problems. Out of 2,000 emails only 200 were opened, and 5 were labeled as spam.

Those 5 resulted in my account being suspended.

I WILL NOT USE OMNISEND AGAIN -- NOR CAN I RECOMMEND THEIR PRODUCT.

My suggestion -- run a parallel campaign with Chimpmail or another service to compare results -- both of open rate, bounce rate, and spam rate. Then see whether Chimpmail SUSPENDS your account for 5 labeled spam out of 2,000.

I am flabbergasted.

I do not recommend they will try to charger extra after not even sending one email to subscribers. Not worth it. UPDATE: I did clean my email list. I had to pay for that service as well. After that y'all want to charge extra for new emails.

Seems like all the email marketing platforms are a bunch of crap. Nothing stands out as "best" for any of them (mailchimp, klayvio, omnisend, sendinblue etc..)

the free plan with omnisend shouldn't exist - this is a red flag and major turnoff.

This is what you get with the free plan:
15,000 emails per month with a limit of 2,000 emails per day
Up to 3 active Signup forms
Possibility to send Scheduled campaigns
Drag-and-drop Email Editor
Mobile ready email templates
Discount Content Block for your emails
Segmentation
Sales reports
Website tracking (with data history for 1 month)
Click Map

If you want to send automatic emails (abandoned cart, birthday emails, welcome messages and more) you have to pay for the "standard plan" which should've been included in the free plan.

Here is what you get for $16 per month or $13 per month when you pay for the entire year:

Standard pricing plan provides you with everything you get on a Free plan, plus:

x12 sending limits, check the pricing page to see how many email credits you will get for the number of contacts you currently have
Automation Workflows (to send abandoned cart, birthday emails, welcome messages and more)
Automation reports
A/B test campaigns
SMS channel for campaigns and for automation
Product Picker and Product Recommender
Interactive email elements
Set-up up to 20 Segments
Unlimited Signup forms with the possibility to add additional fields
Wheel of Fortune
Website tracking (with data history for 3 months)
Multiple users for your account
24/7 live chat support
Many of the great 3rd party app integrations, such as Smile, LoyaltyLion, Yotpo, ReCharge, etc.)

I would've considered paying for the standard plan since Omisend seems to be the cheapest email marketing platform (between Klayvio and Omisend) but when I saw I couldn't send basic "welcome" emails without paying $16 per month, I decided against it. I saw a few reviews that mentioned how you will end up paying Omisend way more than you need to, I guess this is a good example.

I do not recommend Omisend, it's no better than the others - at least (with other platforms) you can send a free "happy birthday" or "abandoned cart" email.

Signed up as I wanted to move my 20000 plus list from MailChimp. Abandoned cart emails and creating audience segments by country still doesn't work after 3 weeks in. When I spoke to support I was asked really basic questions that they could clearly see from my account or could check from their end, then passed on to tech and still, nothing was fixed. Now I am unable to speak to any support, 2 emails in and no answer. Extremely disappointed and a waste of my time.

They charged us without our approval and refused to refund us. when we asked for refund they refused to process it Big scam

I have a small number of email subscribers, 75. Out of those 75, TWO opened the email I sent. TWO! That is a crazy low number. Every email I have sent has a similar result. It must all be going to junk mail folders. Very frustrating!!