Boost AI Search & Filter

Update August 2026 (shocking news)

Deception and scams – you’re made invisible if you don’t pay enough, and you’re told that if you want to be visible, you have to buy a certain feature. Meanwhile, the app takes your products offline from Google!

Following an in-depth SEO audit, it appears that the app takes parts of your product and collection pages offline for google. This means that deep within the code, it is specified that page elements such as the product description, title and meta descriptions are not visible when the website is crawled.

In our code, we’ve found that this is only disabled if you don’t pay for that part of the app. It’s no surprise that you’ll see SEO growth, because then they reverse the code and display all products again. Our competitors were visible for over 21,000 keywords, whereas because of this little trick, we were only visible for just 1,000.

Since the SEO tool was rolled out with this code, you’ve seen a drop in organic traffic. We only used the filter function...
I not only find this reprehensible, but it’s pure deception designed to push you to upgrade to a more expensive plan so that you do become visible. Because then your products aren’t held hostage. Since the app was taken down (and these code elements manually removed!!), we’ve seen significant growth in organic traffic, which is still increasing every week. Thanks to our long domain history, we’ll gradually recover from this, but younger domains won’t be able to overcome such issues.

Never install this app if you want to be findable on Google at all.

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Summary: Be careful with this app! Unexpected costs, price hikes from 60 to 299 dollars, a lack of transparency, and they withhold features if you don’t upgrade straight away. It’s shocking how these developers treat online shops.

We’ve been using this app for quite a few years now, for our filters amongst other things. As the app’s features expanded, so did the price – even though we didn’t actually need all those features. Fair enough, as long as it works.

Last month, we received an email stating that the price of our plan would be increased by 30 per cent (from $60 to over $90). Not great, but okay. This charge had already been taken.

If you look at the pricing, it’s very unclear what the product limit actually is. Yet they’d decided that we’d ‘suddenly’ exceeded the limit. Support were initially vague about it. They demanded that we switch to a plan that was three times as expensive. From $60, to $90+, to $299. We weren’t given a transition period and all our filters were disabled. Nothing worked for website visitors anymore.

We’ve switched to Shopify’s own FREE Search & Discovery for the filter functions, which works just as well. Think twice before installing this app. If they think your shop is doing too well, they’ll suddenly raise the price using vague excuses. After much insistence, they claimed we’d exceeded the limit with 6,000+ products. We certainly don’t add that many new products in a single month.

Their business practices are therefore more than a bit dodgy.

We've been using Boost for quite a few years. While it is robust it's clear that this thing is held together by some bubble gum and masking tape. ANY CHANGE you want to make is THEME specific and you have to get a developer involved or their team. Want to block a page from appearing in the search results? BOOST has to change that manually. Want to automate things and use something like Launchpad to push a campaign theme live? YOU CAN'T. You'll have to enforce a code freeze, dupe the theme, get BOOST involved, and then manually switch it when it comes time for the campaign. They will have you in a timing and process chokehold. Look elsewhere because I know we are.

Be Warned - Expensive Setup, Poor Customer Service

We chose Boost and paid for the Professional Plan plus the $500 setup service expecting a complete implementation. Unfortunately, key work is still unfinished and support from the Customer Success Manager has been non-existent. The developer we were working with has clearly been reassigned elsewhere.

Given the additional fees for setup, premium support and customisation, this has been extremely disappointing. Boost is a powerful product, but it’s pointless if you can’t get the styling and configuration aligned with your brand.

We chose Boost over a competitor because they have a UK presence and were extremely enthusiastic during the sales process. Unfortunately, once onboard the level of care dropped off significantly. After investing significant time and money into this platform, it has also been impossible to reach a senior manager to resolve the issue.

At this point we simply want the level of support that we are paying for.

The filter worked fine for our needs - and we spent hours / days of time getting everything perfect on our two websites - and then a few months later they massively increase the monthly subscription fees that made the app not value for money - so we moved elsewhere. Sure there are commercial decisions behind this - but it's very frustrating as a small ecomm brand to waste time like this - especially when the cost was going to be 4x originally planned for

I wish i give this app a 0 star. spend AUD $1000 on this app. but the app does not work properly. raise enquiry but almost 2 months have not fixed the issue yet. very disappointed

This is honestly the worst app i have tried on shopify (I have 7 stores), After installing it, the app screwed up all my mobile display settings and somehow overtook what had been a great layout and display. Second, it randomly started hiding a bunch of products when i added new ones, and third it slows the store down a ton. Overall terrible and would never recommend.

Truly incompetent support, they turned off infinite scroll, then denied the fact. Changed collection layout from 3 items per row to 2 items per row without permission. When confronted, they stopped answer our emails.
They're the kind of company that claims their support email is unattended (again, not true) and tries to force you into a chat bot.
If you value your time and sanity, stay away...

We’ve been relying on another app by this same company for a major product launch, a critical moment for our business. Their system completely failed to deliver what we've been paying for, leaving thousands of customers uninformed and resulting in significant revenue loss.

Despite identifying the issue ourselves and repeatedly explaining it to their team, we were ignored for days. Only after they fixed another unrelated bug did they finally acknowledge the very problem we had flagged from the start, without so much as an apology or recognition of our earlier reports.

It’s now been over four weeks, and the app still isn’t working properly. We’ve lost tens of thousands of dollars in sales due to their negligence and lack of communication.

We've been forced to install Boost AI, (and charged, due to their team not able to fix the issue within the trial period length), to get responses to our issues in their other app.

If your business depends on reliable and responsive customer support, when you trully need it, stay far away from this company and any of their apps. It’s been one of the most frustrating and costly experiences we’ve had with any Shopify integration, over the past 9 years.

no one install this app , it made all my product disappeared even if you uninstalled it , it sounds like hacking app , from now i cant return active my products on my store

The app is not working properly, the customers can't find the products and the support can't help with the issue! It's an expensive app, but the support is really bad.