Prune: Klaviyo List Hygiene

Prune helps merchants reduce email costs by identifying and suppressing inactive Klaviyo profiles.

Prune connects your Shopify store with Klaviyo to help you analyze customer lifetime value, identify inactive customers, and take action with confidence. Create inactive segments using smart templates or flexible custom rules, preview segment sizes and details, and suppress unengaged profiles—all without deleting data from Klaviyo. Track suppression history, monitor inactive profile trends, and understand your estimated cost savings over time—all in one place.

• Track inactive profiles, suppression activity, and estimated cost savings.
• Create inactive segments using smart templates or custom rules.
• Suppress Klaviyo profiles by segment and review suppression history.