Paid Marketing by Shoelace

Huge fan.
It's made the retargeting of our website visitors so easy.
The creative process is also super simple and very effective.

I've been with Shoelace since they launched nearly three years ago. Facebook ads in general are very cost effective, but Shoelace automates and improves on all this.

Be careful when measuring ROI to compare ad spend to PROFIT, not REVENUE (most crazy-high ROI numbers use revenue). Still, even measuring only profit, our ROI is through the roof. We had a 3-month stretch where our ROI was only breaking even—profit matched ad spend—but a couple quick conversations with the Shoelace folks got things re-jiggered to make it worth our while again.

My only complaint is that any serious customization costs quite a bit, but the basic dynamic/journeys approach has been so effective, I really can't say anything bad about this. It is true set-and-forget advertising, more cost effective than Google Adwords, and a hundred times easier than managing this all by yourself.

We recently joined Shopify and this app was recommended by our Dev. It's great. Love love love. Sweet way to diversify our marketing budget and it is more efficient than any other app we've used so far.

I have been using this App for a while now, and lately, it has begun to show it's real value, as I have implemented more of its powerful features. Highly recommend this product. The developers and team are responsive to inquiries and emails as well. Kudos folks for a job well done.

Absolutely brilliant software. I recommend it to everyone trying to sell product online.

It works! After installing Shoelace for over 2 months, I received $1800+ in sales with ad spend of $32 from this app alone. You need to give it time to work and email their team periodically to ask if they have feedback on improving your campaigns. If you’re able to drive the right initial traffic (who are FB users) to the right product, and have a website that’s already converting, Shoelace is a no-brainer and a very good investment for your business.

Some people say you could easily set this up yourself without using an app but I know it’ll take me ages and my time is better spent doing something else. This thing takes about 10 minutes to install and you’re good to go.

Also support is great and that’s another thing you’re paying for – guidance and advice from re-targeting experts. I also like that they're constantly thinking up new and interesting ideas like the FOMO integration and Journeys. This sets it apart from other similar services in my opinion. I would highly recommend it!

awesomely supportive help from the Shoelace team! Super :-)

My retargeting ads have been very successful. Shoelace is hands off that runs in the background. I also love that I can add Nudge campaigns to help promote sales. The team is helpful and polite. Highly recommend.

Here’s what we have done in the past 7 days:
Amount spent on ads: $ 98.28
Last 7 Days ROI from your Shoelace campaigns: 11452 %

ROI since using Shoelace: 10012 %

Simply amazing and will continue to work with Shoelace on our retargeting.

This app is super easy to use (I know little about how to do FB marketing, but the app does all the work for you!), and when I have needed support, help is quick and easy. Recommend without a doubt! My best marketing investment by far!