Shopify Email

Templates are HORRIBLE! Come on Shopify! You can do better than this.

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays.

They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

Very difficult to use and VERY limited in what you can customize. I'm very disappointed in this application and the limits it's placing on our store.

In the last two months the performance of the editor has absolutely tanked. It makes it impossible to type your emails out in the editor anymore. I'm talking 5-10 seconds of delay for typing and what appears on the screen. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in shopify email is a joke. You can just enter a font size, your forced to use a slider and hope you can get the exact value you want. Absolutely sucked all the joy out of making emails. Also give me back the ability to format text (bold, italics, etc on buttons). The section limit is awfully low too.

seems like a good app but it does not send your first 1,000 emails for free, you still have to pay a base price. I find this description very misleading and disappointing.

I really wanted this to be better than it is. This feels like a beta product at best as it's just not up to par with similar tools that are available on the market now (i.e. Mailchimp). Functionality that I've taken for granted (copying campaigns, posting to multiple social media sites) is simply missing. Audience selection is also poorly integrated into the overall product. Lastly, the actual campaign building tool is slow and a little janky to use. I'd wait this one out until Shopify figures out what works and what doesn't. If their "Ping/Chat/Inbox" chat debacle is any indication of their development process, then I'd wait it out for another year at least. Shopify can do better than this.

OK, so I am not using any app for Emailer Marketing (yet) and have been using Shopify's native basic Marketing Emailer Campaign option. Recently they have included the personalisation option so a store can mention Name, Area, Store etc as dynamic text. This has clearly not been tested properly by Shopify. When adding a comma after the name, the preview and final Emailer inserts a space before the comma. It kind of renders the personalisation option useless for me (unless you are OK to be seen as a brand that does not understand basic punctuation). See the examples of the output below for a subject line. Shopify Subject Output: Raj , how are you today? Required Subject Output: Raj, how are you today? Can someone fix this, or let me know how to fix it myself through code? I am using the Brooklyn theme. My store URL is www.sexybeast.in. From the non-responses to other comments I see, it looks like this is extremely low priority for the developers? Help, please.

I truly stood by Shopify emails vs an email app. I would even refer our friends to Shopify emails instead privy or klaviyo. Since the 4th of July all of my emails have been failing. I have followed every step Shopify customer service has asked me to do and it still does not work. Because of this our sales have decreased and it has been a headache.

I feel like shopify made a ton of updates this summer to the interface and email sales channel and I just wish it would go back to normal.

Unfortunately I am going to be switching to a third party for our email campaigns.

The application is free it’s true, but it’s been 3 months since my emails are sent without my profile image and with an email address different from mine. I had to find myself why there was this, I was not contacted or warned. It’s free it’s true but pay attention the quality is not always present

What is happening with Shopify Email? All test emails look horrible- they are either with extremely small text compared to what I set up, or some photos slip away from where it's supposed to stay, or some texts stick too close to other texts. I contacted their online support, but not very helpful. Very frustrating.