shopstar: Influencer Marketing

We gave this app a try after being reached out to via cold email and by supposedly a user on their platform asking us to be added (I don't think this was a real user asking us to be added, but an email they wrote themselves to get my attention to add their app).

We gave the app a try but it did not produce any results or generate any UGC being made by customers or any new leads gained during the 30 day trial period.

It also took around 1-2 weeks for our shop to even be listed on their marketplace.

I think the concept of this app has promise. But only works for stores that already have high traffic as this app does not help bring in new influencers or UGC to your store (their marketplace didn't get us any results).

I think the concept of this app has promise and could potentially be a lower cost and efficient way to gain UGC. But like many apps, they promise alot, but don't necessarily deliver. Maybe if this app didn't have a monthly fee but charged if a UGC of good quality was actually generated, then I would try this app again. I think giving 40% off for users that have less than 1000 followers was questionable to me for the app's settings they force you to set. You don't get to choose what thresholds of discounts you give to influencers of certain size.