SUPLIFUL: White Label Products

Supliful Review: A Platform That Fails Small Businesses

Supliful once positioned itself as a small business-friendly platform, but their recent shift to charging for previously free services proves they’ve lost sight of that mission. This sudden move clearly indicates their original business model was flawed, and instead of finding a sustainable way to support entrepreneurs, they’re now passing their failures on to their users. It’s clear they were bleeding money, and instead of fixing their own inefficiencies, they’ve decided to charge the very people they claim to support.

This change feels like a desperate attempt to recoup losses—probably under pressure from investors—by squeezing more money out of small businesses that simply cannot afford it. It’s a shame that Supliful has gone from an accessible platform to one that’s out of reach for the entrepreneurs who need it most. Their pricing strategy is designed for those with deep pockets, not the small business owners they originally targeted.

What’s worse, this decision further proves that Supliful’s model isn’t working. If it was truly built with the success of small businesses in mind, they wouldn’t have to impose these steep fees. It’s clear that their platform is no longer a profitable or sustainable option for small entrepreneurs. Instead of acknowledging their own mistakes, they’re pushing the financial burden onto their users, making it nearly impossible for small businesses to succeed here.

This shift speaks volumes about where Supliful’s priorities lie, and it’s certainly not with the small businesses they once claimed to support.

Requires I use a credit card to signup, I won't use this ever unless that is off. I do not recommend this site because of a f__king card.

I am very frustrated with Supliful. I placed a test order for my Shopify store since April 8 and it was never fulfilled. This has prevented me from launching my store. I do not recommend using their services.

March 2024 - We are a new store and have placed four orders for five different products through Supliful to test the process. They did not fulfill a single order without us having to email them and tell them to push the order through. The orders show up in Shopify and even show up in our Supliflul orders tab but they don't get fulfilled automatically. The automatic fulfillment is nonexistent. There is no way this model would work if we had multiple orders from multiple customers.

May 2024 - Supliful responded to my review and you can read their response below. They claim the orders were fulfilled automatically but that is absolutely NOT TRUE! Every order required us to contact them to get the order pushed through. EVERY ONE! I am not satisfied with their response.

Poor customer service- they wrongfully charge additional fees for mistakes that aren’t the customers. They don’t listen to the consumers they just stick to their faulty script. Which the consumer complaint states if a person doesn’t receive their goods they should be refunded, especially if it was “returned” mysteriously. Showing them proof doesn’t help but hopefully BBB will!

I have sent a photo of the invoice of what I was charged for. They will not fix this error before having you pay for anything else. They will lie about what was on the order, remove items from the order before its shipped out. On top of that they won’t give you a refund for an item that was paid for that Supliful removed and kept the money. They won’t pay for the shipping of the item that they removed without approval. And they think this is okay. Almost two weeks with no response to my emails and after that there they mentioned there was a problem with the product that was an error on their end. Yet they have not rectified the issue with me. The order was placed on Jan 2 and its now Jan 19 with no resolution. Do not use this service.

Paid for a yearly subscription and I can't even get anyone from technical support to look into why customers can't buy supplements from 1 of my stores.

Great experience, but over a year later and it’s the worst-run company I’ve experienced.

Originally I had a great onboarding experience with these guys. However over a year later and it’s far from that.

1. Zero Account Management
There is no account management, even as advised. No escalation point for ongoing issues. They often take 24hrs to respond and this is only to acknoweldge the email and then as most cannot read english, they ask further questions, which then extends these issues from days into weeks

2. Poor fulfillment process
They are often out of stock, with no foresight and purely poor management or agreements with the manufacturers.

3. No Accountability
If there is an issue, they usually blame it on other partners.

4. Repetitive Issues
Many issues are repetitive and they take no feedback on for constant improvement. Rather they just let the issue continue to impact customers.

5. Lack of product/service knowledge
Their team lacks knowledge with Shopify and cannot offer support for the most basic requests.
Like synching products to a new store. 6 weeks and no resolution.

6. Slow fullfilment times
4-6 days to fulfill orders (no matter if its 1 or 40+ orders)

7. They can’t even fulfill the orders in the correct absolute common sense process.
I have pending orders for over 1 month. So what did they do? Fulfill and ship the most recent one first.

I sent 5 emails about my outstanding orders. They never acknowledge individual orders. They just pick 3 out of the 4 orders and always miss the most basic details.

DO NOT USE THIS COMPANY.

Update - This is actual feedback from the Manager
"Please note that our system does not work - the oldest orders first - way. It is a complicated system with its own algorithm. Sometimes newer orders are fulfilled faster. "

If you are using their supplements, you would be better off going to Vox or On Demand Fulfillment.

In response, they never take responsibility for ordering issues, they 100% always blame this on their suppliers

THE WORST COMPANY OPERATIONS AND MANAGEMENT IN HISTORY

I ordered 5 sample coffees December 28th 2023. Today is January 27th 2024. Its been horrible communication. I was upset and since then there were problems. they told me 2x my order was being shipped. Now they don't have a label maker. I have 4,000 people on my list and I wanted to drop ship. Supliful has no phone service. it takes a week to talking to 4 people on messenger to try to fix anything. I really like the products online. I Hope i can get some customer service to rectify the problems.

Supliful Needs To update their App Shopify says